Format: Paper / Subject Term: mass media - Bibleaves Search Results

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Doamekpor, Prosper Kwesi (author) and Association for International Agricultural and Extension Education (AIAEE).
Format:: Paper
Publication Date:: 2006-05-14
Published:: Ghana
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24178
Notes:: Retrieved June 16, 2006, Pages 183-193 in proceedings of the AIAEE conference in Clearwater Beach, Florida, May 14-17, 2006.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Akers, Cindy (author) and Irlbeck, Erica (author)
Format:: Paper
Publication Date:: 2009-05-22
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29944
Notes:: Presented at the American Association for Agricultural Education Research Conference, Louisville, Kentucky, May 20-22, 2009. 15 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lundy, Lisa K. (author / University of Florida) and Irani, Tracy A. (author)
Format:: Paper
Publication Date:: 2003-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16125
Notes:: 9 p., Paper presented to the Southern Association of Agricultural Scientists, Agricultural Communications Section, Mobile, Alabama, Feb. 2003

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fairchild, Dean G. (author) and Dahlgran, Roger A. (author)
Format:: Paper
Publication Date:: 1996
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11669
Notes:: 11 pages., Pages 204-216 in Proceedings of the NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management, Chicago, Illinois > 1981-1999 Conference Archive., Researchers estimated net reach and average frequency of exposure to publicity about a case of chicken contamination in the U.S. "It was found that for each unit of increase in weekly publicity frequency, prices were depressed by 1.2 percent, leading to a $760 million retail loss to the chicken industry. This amounts to less than one-quarter of one percent of revenue over the 10 years studied."

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