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    1. Advertising in the U.S. non-alcoholic beverage industry: Are spillover effects negative or positive? Revisited using a dynamic approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, Oral. Jr. (author), Dharmasena, Senarath (author), and Clauson, Annette (author)
    Format:
    Paper
    Publication Date:
    2010-07-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35855
    Notes:
    Presented at the Agricultural and Applied Economics Association Conference, Denver, Colorado, July 25-27, 2010. 13 pages.

    2. Market competitiveness and demographic profiles of dairy alternative beverages in the United States: the case of soymilk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dharmasena, Senarath (author) and Capps, Oral , Jr. (author)
    Format:
    Paper
    Publication Date:
    2012-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00959
    Notes:
    Paper presented at the Southern Agricultural Economics Association annual meeting, Birmingham, Alabama, February 4-7, 2012. 12 pages.

    3. Substitution between online and offline advertising: evidence from the carbonated soft drink industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
    Format:
    Paper
    Publication Date:
    2015-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
    Notes:
    Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.