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    1. Measures of online advertising effectiveness: the case of orange juice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    House, Lisa A. (author), Jiang, Yuan (author), and Salois, Matthew (author)
    Format:
    Paper
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02724
    Notes:
    Paper presented at the 2014 Agricultural and Applied Communications joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 17 pages.

    2. Spillover effects of TV advertising: the case of carbonated soft drinks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Li, Xun (author) and Lopez, Rigoberto A. (author)
    Format:
    Paper
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00937
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Seattle, Washington, August 12-14, 2012. 16 pages.

    3. Substitution between online and offline advertising: evidence from the carbonated soft drink industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
    Format:
    Paper
    Publication Date:
    2015-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
    Notes:
    Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.