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    Start Over Format Paper Subject Term communication planning Subject Term communication theory

    1. Advertising agencies' role in research projects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Benson, Marge (author / J. Walter Thompson Company)
    Format:
    Paper
    Publication Date:
    1985-04
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
    Notes:
    3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."

    2. Spreading the word about CBB (Cassava Bacterial Blight): who needs to know what

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woodis, R. A. (author / International Institute of Tropical Agriculture)
    Format:
    Paper
    Publication Date:
    1976-11
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30321
    Notes:
    Presented at the Cassava Bacterial Blight Workshop, International Institute of Tropical Agriculture, Ibadan, Nigeria, November 1-4, 1976. 9 pages.