Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29304
Notes:
Presented to the Midwest Sociological Society. 12 pages., "It is believed that this is the first time these five stages of diffusion (awareness, information, evaluation, trial and adoption) have been tested empirically." Involves use of 2,4-D herbicide for field weed control.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29305
Notes:
Presented at the seminars on "Adopting new products: the influence of individuals and groups" at Gould House, New York, and the University of Michigan, Ann Arbor. 10 pages., Involved use of 2,4-D weed chemical and antibiotics for livestock.
