Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.
Hansen, Elizabeth K. (author), Givens, Deborah T. (author), and Institute for Rural Journalism and Community Issues, Lexington, Kentucky.
Format:
Paper
Publication Date:
2007-04-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25728
Notes:
Via Institute web site. 4 pages., Paper presented at the National Summit on Journalism in Rural America, April 20-21, 2007, at Shaker Village of Pleasant Hill, Kentucky. Findings based on responses from 12 newspapers in eastern Kentucky to an online survey.