Format: Paper / Subject Term: attitudes and consumers

Start Over Format Paper Subject Term attitudes Subject Term consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lim, Kar H. (author), Maynard, Leigh J. (author), Hu,Wuyang (author), and Goddard, Ellen (author)
Format:: Paper
Publication Date:: 2012-02
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00957
Notes:: Paper presented at the Southern Agricultural Economics Association annual meeting, Birmingham, Alabama, February 4-7, 2012. 29 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Latusi, Sabrina (author), Zerbini, Cristina (author), Maestripieri, Silvia (author), and Luceri, Beatrice (author)
Format:: Paper
Publication Date:: 2017
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11670
Notes:: 12 pages., Paper presented at the European Association of Agricultural Economists (EAAE) international congress, August 28-September 1, 2017, Parma, Italy., Researchers examined the effectiveness of the communication of the region of origin in print advertising messages for wine bearing a geographic indications (GI) label. Results demonstrated the ability of extrinsic advertising cues (region of origin) to create value. The geographical area exerted a more favorable influence on consumers' purchase intention when it was conveyed in pictorial-textual format.

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