Format: Paper / Subject Term: advertising and promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Benson, Marge (author / J. Walter Thompson Company)
Format:: Paper
Publication Date:: 1985-04
Published:: USA: AgEcon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
Notes:: 3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Govindasamy, Ramu (author), Schilling, Brian (author), Sullivan, Kevin (author), Puduri, Venkata S. (author), Brown, Logan (author), and Rutgers State University
Format:: Paper
Publication Date:: 2005-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27427
Notes:: Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshsurvey.pdf

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Govindasamy, Ramu (author), Italia, John (author), Pingali, Aruna (author), Thatch, Daymon (author), and Rutgers State University
Format:: Paper
Publication Date:: 1998-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27429
Notes:: Posted at http://dafre.rutgers.edu/documents/ramu/jf_cn.pdf

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barbour, Bruce (author), Govindasamy, Ramu (author), Italia, John (author), Decongelio, Marc (author), Anderson, Karen (author), and Rutgers State University
Format:: Paper
Publication Date:: 2000-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27430
Notes:: Posted at http://dafre.rutgers.edu/documents/ramu/organicproduction.pdf

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gerlt, Todd (author), Parcell, Joe L. (author), Patterson, David (author), and Randle, Richard (author)
Format:: Paper
Publication Date:: 2004-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22287
Notes:: Presented at the annual meeting of the Western Agricultural Economics Association, Honolulu, Hawaii, June 30-July 2, 2004. 12 pages., Results indicated that producers garner more than a $100/head premium, while potentially reducing future search/advertising costs through building brand loyalty.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Stanley R. (author), Anders, Sven (author), and Herrmann, Roland (author)
Format:: Paper
Publication Date:: 2006-08
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06763
Notes:: Paper presented at the International Association of Agricultural Economists conference, Gold Coast, Australia, August 12-18, 2006. 26 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: van Voorthuizen, Hilde (author), Schotzko, Tom (author), and Mittelhammer, Ron (author)
Format:: Paper
Publication Date:: 2002-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22285
Notes:: Presented at the annual meeting of American Agricultural Economics Association, Long Beach, Californa, July 28-31, 2002. 30 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
Format:: Paper
Publication Date:: 2009-02-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
Notes:: Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Govindasamy, Ramu (author), Italia, John (author), Pingali, Aruna (author), Thatch, Daymon (author), and Rutgers State University
Format:: Paper
Publication Date:: 1998-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27431
Notes:: Posted at http://www.dafre.rutgers.edu/documents/ramu/jf_fm.pdf

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brown, Mark G. (author), Lee, Jong-Ying (author), and Behr, Robert M. (author)
Format:: Paper
Publication Date:: 1990-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10577
Notes:: 17 pages., via conference paper presented at the American Agricultural Economics Association conference, August 1990., Analysis of grocery-store scanner data suggested that consumer confusion may exist between the two products, with advertising of grapefruit juice increasing demand for both.

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