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    1. How much value is there in a producer branded bred heifer program?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gerlt, Todd (author), Parcell, Joe L. (author), Patterson, David (author), and Randle, Richard (author)
    Format:
    Paper
    Publication Date:
    2004-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22287
    Notes:
    Presented at the annual meeting of the Western Agricultural Economics Association, Honolulu, Hawaii, June 30-July 2, 2004. 12 pages., Results indicated that producers garner more than a $100/head premium, while potentially reducing future search/advertising costs through building brand loyalty.

    2. Readership habits and needs of a major beef cattle breed association publication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Edgar, Leslie D. (author), Norton, Melinda (author), and Edgar, Don W. (author)
    Format:
    Paper
    Publication Date:
    2010-02-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29983
    Notes:
    Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 22 pages.