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    Start Over Format Paper Subject Term advertising Subject Term branding

    1. Does generic advertising help or hurt brand advertising?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chung, Chanjin (author) and Suh, Daeseok (author)
    Format:
    Paper
    Publication Date:
    2009-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29728
    Notes:
    Presented at the American Agricultural Economics Association annual meeting, Milwaukee, Wisconsin, July 26-28, 2009. 15 pages.

    2. Linguistic false friends and expected food markets: what can make consumers not choose your product?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fauquet-Alekhine, Philippe (author) and Fauquet-Alekhine-Pavlovskaia, Elene (author)
    Format:
    Paper
    Publication Date:
    2011-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00072
    Notes:
    Paper prepared for presentation at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 12 pages.

    3. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
    Format:
    Paper
    Publication Date:
    2009-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
    Notes:
    Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

    4. Spillover effects of TV advertising: the case of carbonated soft drinks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Li, Xun (author) and Lopez, Rigoberto A. (author)
    Format:
    Paper
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00937
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Seattle, Washington, August 12-14, 2012. 16 pages.