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    Start Over Format Paper Publication Year 2017 Subject Term marketing communication

    1. Label position and its impacts on WTP for products containing GMO

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gautam, Ruskin (author), Brooks,Kathleen (author), and Gustafson, Christopher (author)
    Format:
    Paper
    Publication Date:
    2017-07-30
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09235
    Notes:
    Research paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 14 pages.

    2. The use of new-media marketing in the green industry: analysis of social media adoption and its impact on sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yao, Becatien (author), Shanoyan, Aleksan (author), and Peterson, Hikaru Hanawa (author)
    Format:
    Paper
    Publication Date:
    2017-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09877
    Notes:
    Paper presented at th Agricultural and Applied Economics Association annual meeting in Chicago, Illinois, July 30-August 1. 24 pages.

    3. Wine marketing: consumer persuasion through the region of origin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Latusi, Sabrina (author), Zerbini, Cristina (author), Maestripieri, Silvia (author), and Luceri, Beatrice (author)
    Format:
    Paper
    Publication Date:
    2017
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11670
    Notes:
    12 pages., Paper presented at the European Association of Agricultural Economists (EAAE) international congress, August 28-September 1, 2017, Parma, Italy., Researchers examined the effectiveness of the communication of the region of origin in print advertising messages for wine bearing a geographic indications (GI) label. Results demonstrated the ability of extrinsic advertising cues (region of origin) to create value. The geographical area exerted a more favorable influence on consumers' purchase intention when it was conveyed in pictorial-textual format.