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    1. Market competitiveness and demographic profiles of dairy alternative beverages in the United States: the case of soymilk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dharmasena, Senarath (author) and Capps, Oral , Jr. (author)
    Format:
    Paper
    Publication Date:
    2012-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00959
    Notes:
    Paper presented at the Southern Agricultural Economics Association annual meeting, Birmingham, Alabama, February 4-7, 2012. 12 pages.

    2. Spillover effects of TV advertising: the case of carbonated soft drinks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Li, Xun (author) and Lopez, Rigoberto A. (author)
    Format:
    Paper
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00937
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Seattle, Washington, August 12-14, 2012. 16 pages.