Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25525
Notes:
Retrieved February 7, 2007, Presented at the Newspapers and Community-Building Symposium XI co-sponsored by the Huck Boyd National Center for Community Media at Kansas State University and the National Newspaper Association, Milwaukee, Wisconsin, September 29-30, 2005. 23 pages.
