Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24342
Notes:
Presentation at 1st Sudan Agricultural Information Network (SNAIN) sponsored by RAIN of ASARECA and SNAIN of Agricultural Research and Technology Corporation, August 30-31, 2004, at Khartoum, Sudan. 38 pages.
Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:
Paper
Publication Date:
2004-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22325
Notes:
Presented at the annual meeting of the American Agricultural Economics Association, Denver, Colorado, August 1-4, 2004. 24 pages., High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An evaluation of the Northwestern Hudson Valley Market program demonstrated increases in sales volume for both supermarkets/mass merchants and convenience/drug stores. However, the value of volume gains compared with program costs indicates a cost recovery time of over two years. Therefore, program success depends on the implementation of a long-run strategy with continual evaluation.
Hambly Odame, Helen (author), Cardey, Sarah (author), Leggett, Michael (author), and Franca, Zenete (author)
Format:
Paper
Publication Date:
2004-06-14
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26812
Notes:
Presented at the International Association for Adult Education Conference on "Adult education and poverty reduction: a global priority," in Gabarone, Botswana, June 14-16, 2004. 6 pages.
Wingenbach, Gary J. (author / Texas A & M University), Mayfield, Chyrel A. (author / Texas A & M University), and Chalmers, David N. (author / Texas A & M University)
Format:
Paper
Publication Date:
2004-02-14
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19764
Notes:
18 pages; Paper presented at Agricultural Communications Section, Southern Oklahoma, February 14-18, 2004.