Format: Paper / Publication Year: 2004 / Subject Term: buyer behavior

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fulton, Joan R. (author), Kushwaha, Saket (author), Musa, A.S. (author), and Lowenberg-DeBoer, James (author)
Format:: Paper
Publication Date:: 2004-08
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22286
Notes:: Presented at the annual meeting of American Agricultural Economics Association, Denver, Colorado, August 1-4, 2004. 15 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dierks, Leef H. (author) and European Association of Agricultural Economists
Format:: Paper
Publication Date:: 2004-02-08
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26831
Notes:: Presented at the EAAE seminar, "Food safety in a dynamic world," Zeist, The Netherlands, February 8-11, 2004. 10 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Craig, Steve (author)
Format:: Paper
Publication Date:: 2004-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36352
Notes:: Presented to the Radio Interest Group, Popular Culture Association convention, San Antonio, Texas, April 2004. 14 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Govindasamy, Ramu (author) and Onyango, Benjamin (author)
Format:: Paper
Publication Date:: 2004-10-10
Published:: South Korea: Food Policy Institute, Rutgers State University of New Jersey, New Brunswick, New Jersey.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27649
Notes:: Presented at the Food Distribution Research Society Annual Meetings, Morro Bay, California, October 10-13, 2004. 17 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:: Paper
Publication Date:: 2004-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22325
Notes:: Presented at the annual meeting of the American Agricultural Economics Association, Denver, Colorado, August 1-4, 2004. 24 pages., High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An evaluation of the Northwestern Hudson Valley Market program demonstrated increases in sales volume for both supermarkets/mass merchants and convenience/drug stores. However, the value of volume gains compared with program costs indicates a cost recovery time of over two years. Therefore, program success depends on the implementation of a long-run strategy with continual evaluation.

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