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    1. Food scares and demand recovery patterns: an econometric investigation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mazzocchi, Mario (author) and European Association of Agricultural Economists
    Format:
    Paper
    Publication Date:
    2004-02-08
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26830
    Notes:
    Presented at the EAAE seminar, "Food safety in a dynamic world," Zeist, The Netherlands, February 8-11, 2004. 10 pages.

    2. How much value is there in a producer branded bred heifer program?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gerlt, Todd (author), Parcell, Joe L. (author), Patterson, David (author), and Randle, Richard (author)
    Format:
    Paper
    Publication Date:
    2004-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22287
    Notes:
    Presented at the annual meeting of the Western Agricultural Economics Association, Honolulu, Hawaii, June 30-July 2, 2004. 12 pages., Results indicated that producers garner more than a $100/head premium, while potentially reducing future search/advertising costs through building brand loyalty.

    3. Metaphoric criticism as a tool for agricultural communicators: Archetypal and conceptual metaphoric theory

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hill, Steven G. (author / Kansas State University)
    Format:
    Paper
    Publication Date:
    2004-06
    Published:
    USA: Kansas State University, Manhattan, KS 66506-3402.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21023
    Notes:
    Presented at annual conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Lake Tahoe, Nevada., 18 p.

    4. Reporting mad news: framing of the Mad Cow media coverage

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Amanda M. (author), Eubanks, Emily E. (author), and University of Florida
    Format:
    Paper
    Publication Date:
    2004-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21021
    Notes:
    Paper presented to Research Special Interest Group, Association for Communication Excellence (ACE) conference, Lake Tahoe, Nevada.