9 pages., via online journal., Encouraging the uptake of sustainable soil management practices often requires on‐farm experiential learning and adaptation over a sustained period, rather than the traditional knowledge transfer processes of identifying a problem and implementing a solution. Farmer‐to‐farmer learning networks are emerging with farmers experimenting and sharing knowledge about these practices amongst themselves. One potential communication channel for such interaction and knowledge sharing is social media and Twitter in particular. A content analysis of a Twitter account for an EU research project, SoilCare, and in‐depth qualitative interviews with five farmers using Twitter, was used to illustrate the extent and type of farmer‐to‐farmer knowledge sharing in relation to sustainable soil management practices. Evidence of farmer learning and knowledge sharing on Twitter with respect to these practices was identified. Twitter can capture the immediacy of the field operations and visual impacts in the field. Furthermore, the brief messages channelled through Twitter appeal to time‐constrained farmers. The ability for interaction around particular hashtags in Twitter is developing virtual networks of practice in relation to sustainable soil management. Within these networks, farmer champions are emerging that are respected by other farmers. Twitter works best for those actively seeking information, rather than passive recipients of new knowledge. Therefore, its use with other forms of face‐to‐face interaction as part of a blended learning approach is recommended. Twitter also offers a potential space for other actors, such as researchers and advisers, to interact and share knowledge with farmers.
17 pages., Print ISSN: 0889-048X
Online ISSN: 1572-8366, Via online journal., Almost one-third of all U.S. Americans believe that Jesus Christ will return to Earth in the next 40 years, thereby signaling the end of the world. The prevalence of this end-times theology has meant that sustainability initiatives are often met with indifference, resistance, or even hostility from a significant portion of the American population. One of the ways that the scientific community can respond to this is by making scientific discourse, particularly as related to sustainability, more palatable to end-times believers. In this paper, I apply a historical–ecological framework, which emphasizes the interdisciplinary study of landscapes to understand long-term human–environment interactions, to three millennial religious groups that formed communes in nineteenth century America. The Shakers, Inspirationalists, and Mormons all blended deep beliefs in end-times theology with agricultural practices that were arguably more sustainable than those in use in the mainstream, and their ability to reconcile eschatology with sustainability provides us with potential lessons. By examining the history, doctrines, and agroecology of these nineteenth century communes, I propose communication strategies based in autonomy, institutional support, multigenerational narratives, and anthropocentricism as potential pathways for a more productive dialogue between advocates of sustainability initiatives and end-times believers in the modern United States.
9 pages., Via online journal., Lack of trust is thought to be one of the most significant barriers to the consumption of organic foods, which is an important dimension of sustainable behaviour. Building trust in organic foods is the central objective of this paper. Based on information processing models focusing on what message to transmit and how, and on the premise that to improve trust, two different dimensions (functionality and authenticity) must be managed simultaneously, this paper analyzes the comparative effectiveness of different combinations of message arguments, forms of appeal and sources on consumer trust. To this end, an experiment was designed with a total of 800 participants, in which 36 different treatments were tested. The results show strong interactions between the three variables considered and suggest that the most effective combinations for building trust are: the health argument put across by an expert, the authenticity argument transmitted by a producers’ union, the elitist argument made by an expert and lastly, the social argument transmitted by a public authority, using an emotional form of appeal in all four cases. These results serve to complete the previous literature on the subject, in which communication activities are recommended but the questions of what to say, how to say it and who should say it are not specifically addressed.
36 pages., via online journal., This article examines the challenges facing agriculture in Africa. First the article outlines agriculture’s connection with overall economic growth; then, the author evaluates agricultural productivity and food security in Africa in 2010. From this point, the author evaluates the advantages and disadvantages of seven paths that African agriculture is likely to evolve along between now and 2050: five for Sub-Saharan African and two for North Africa. In Sub-Saharan Africa, the types of farming proposed are: extensive, mechanized; intensive export; intensive peri-urban; subsistence; and reserves, game ranching, and tourism. In North Africa, the author proposes: irrigated and rainfed. In order to realize the most positive benefits of these paths in 2050, Africa has to tackle six challenges, outlined by the author: reducing population growth, promoting irrigation, adapting the role of the state, promoting the acceleration of technical change (including fertilizer and biotechnology), and preparing for climate change. Increasing the competitiveness of Africa’s commercial farming will improve income, inequality, and nutrition across the continent.
El Bilali, Hamid (author), Allahyari, Mohammad Sadegh (author), and University of Natural Resources and Life Sciences (BOKU), Austria
Islamic Azad University, Iran
University of Gastronomic Sciences, Italy
China Agricultural University
Format:
Online journal article
Publication Date:
unknown
Published:
China: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11217
9 pages, via online journal, Food sustainability transitions refer to transformation processes necessary to move towards sustainable food systems. Digitization is one of the most important ongoing transformation processes in global agriculture and food chains. The review paper explores the contribution of information and communication technologies (ICTs) to transition towards sustainability along the food chain (production, processing, distribution, consumption). A particular attention is devoted to precision agriculture as a food production model that integrates many ICTs. ICTs can contribute to agro-food sustainability transition by increasing resource productivity, reducing inefficiencies, decreasing management costs, and improving food chain coordination. The paper also explores some drawbacks of ICTs as well as the factors limiting their uptake in agriculture.
Hosseininia, Gholamhossein (author), Khachak, Parisa Rafiaani (author), Nooripoor, Mehdi (author), Van Passel, Steven (author), and Azadi, Hossein (author)
Format:
Online journal article
Publication Date:
2015
Published:
Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10630
23 pages., via online journal., Understanding communicational behavior of rangelands’ stakeholders is fundamental for effective development of rangeland management plans. This study aimed to understand differences between stakeholders’ relations among various actors involved in rangeland management using social network analysis (SNA). A survey was conducted on 334 stakeholders (89 extension agents, 110 researchers and 135 executive agents) in the Tehran province, Iran. Results showed that all the three groups of stakeholders are interested in making contact mainly within their own group. Furthermore, while the executive agents have shared the strongest technical and friendship relations with the two other groups, the extension agents established the strongest administrative interactions. The researchers, however, made a poor link especially with the extension agents. The study concluded that SNA could be an efficient tool to assess communicational behavior in rangeland management.
14 pages., via online journal., Although the demand for organic food is growing globally, the mainstream consumption of organic food is far less. The present study attempts to understand the underlying reasons for consumer resistance toward consuming organic food using the theoretical framework of innovation resistance theory (IRT). The study further examines the association between different consumer barriers and purchase decisions (purchase intentions, ethical consumption intentions, and choice behaviour) at different levels of buying involvement and environmental concerns. The collected data, consisting of 452 consumers, were analyzed by structural equation modeling approach. The results showed that value barrier shared a negative association with purchase intentions and ethical consumption intentions. Ethical consumption and purchase intention were found to have a direct influence on choice behaviour. Additionally, the relationship between ethical consumption intention and choice behaviour is mediated by purchase intention. However, no significant differences have emerged based on the level of buying involvement and environment concerns. The findings of the study provide insight into public policymakers, marketers, suppliers, and consumer associations by enhancing their current understanding of buying behaviour of the growing organic food community.
20 pages, via online journal, Purpose: To examine the factors that support and hinder farmers’ learning and to investigate the impact of an innovative learning program on farmers’ practice change.
Design/methodology/approach: Individual interviews and focus group discussions were held with 24 farmers over 20 months. Observations were made of these farmers as they participated with eight agricultural and social scientists in a range of innovative experiences to learn about chicory and plantain establishment and management. These learning experiences were designed around evidence-informed educational pedagogies. Data sets were analyzed using NVivo to determine common themes of affordances and barriers to learning and actual practice changes.
Findings: The affordances for learning and practice change include belonging to a learning community, enhancing self-efficacy, engaging with scientists, seeing relative advantage, reinforcing and validating learning, supporting system’s integration and developing an identity as learners. Barriers to learning and practice change include issues of: trialability, complexity, compatibility and risk.
Practical implications: The importance of basing new models of extension around evidence-informed pedagogies known through educational research to promote learning and practice change.
Theoretical implications: Sociocultural theory and self-efficacy theories of learning are critical to the success of effective agricultural extension programs.
Originality: To date, little empirical research about the affordances and barriers for pastoral farmers’ learning has been based on contemporary educational research.
10 pages., via online journal, Research into farmers’ attitudes and motivations in the past has tended to be subjective and theoretically rather imprecise. This paper presents findings from research based on the structured social-psychology model, the Theory of Planned Behaviour, into farmers’ conservation-related behaviour. Responses from a survey of 100 Bedfordshire farmers were analysed to identify the underlying determinants of behaviour and to comprehend farmers’ attitudes. Farmers with greater environmental awareness, members of the Farming and Wildlife Advisory Group, are more influenced by conservation-related concerns and less by farm management concerns than other farmers. They appear also to be more influenced by farming and conservation referent groups, grants and conservation advice.
9 pages., Via online journal., This article reports on an exploratory study designed to measure community leaders’
attitudes toward scenes from working rural landscapes as elicited by photographs
paired with a semantic differential scale. Using this approach it is determined that
age, occupation, knowledge about farm structure, and community size are important
factors shaping the diverse attitudes held by community leaders in rural southern
Illinois. Findings suggest that the position and magnitude of attitude differences
between relevant social groups be examined prior to launching new rural development initiatives.
