4 pages., Article # 1IAW2, Via online journal., Educational campaigns are more complicated when members of our audiences hold scientific misconceptions related to new technologies. Our prairie strips research and education team produced a brief, focused video aimed to dispel a misconception related to the effect of prairie strip plants' roots on agricultural drain tiles in the Midwest. Our "Field Tile Investigation" video was based on the conceptual change framework from science education and featured a discrepant event. The goal was to move farmers, landowners, and their advisors to an understanding of prairie
strips that was more compatible with the scientific standard.
18 pages., via online journal, The aim of this paper is to investigate the perceptions of small-scale farmers in Brazil towards genetically modified (GM) crops based on a sample of 15 focus groups involving 111 individuals. The analysis of the corpus shows heterogeneous perceptions regarding these crops, shaped by diverse factors, including economic prospects and concerns with the impact on health and the environment. There are many misgivings about these effects among the farmers, who are keen to receive unbiased information on the topic. These uncertainties affect them more as consumers, as most would prefer eating GM-free food, than as producers, as they consider other aspects, especially economic feasibility, when deciding what to grow. Although most farmers believe they should have a voice in decision-making on agricultural issues, few have made concerted efforts to be heard.
5 pages., Article #:3TOT1, via online journal., Higher education resources are increasingly limited due to declining budget revenue and other challenges. Thus, it is vital for Cooperative Extension to synergize efforts of disseminating education to the public. Promoting public scholarship in and beyond Extension is a promising initiative that can foster collaborations by leveraging existing resources in advancing the Extension mission. We highlight a new program aimed at encouraging a culture of public scholarship across academia. The program is intended to increase knowledge about public scholarship and awareness of its benefits to stakeholders, identify barriers to public scholarship, and provide concrete examples of ways Extension and non-Extension faculty can collaborate on research and programming efforts.
18 pages., Via online journal., This research reports on rural people’s beliefs and understandings of climate change in the Saurastra/
Kutch region of Western India. Results suggest that although most rural respondents have not heard about
the scientific concept of climate change, they have detected changes in the climate. They appear to hold
divergent understandings about climate change and have different priorities for causes and solutions. Many
respondents appear to base their understandings of climate change upon a mix of ideas drawn from various
sources and rely on different kinds of reasoning in relation to both causes of and solutions to climate change
to those used by scientists. Environmental conditions were found to influence individuals’ understanding
of climate change, while demographic factors were not. The results suggest a need to learn more about
people’s conceptual models and understandings of climate change and a need to include local climate
research in communication efforts.
8 pages., via online journal., In this study, we describe local decision maker attitudes towards vernal pools to inform science communication and enhance vernal pool conservation efforts. We conducted interviews with town planning board and conservation commission members (n = 9) from two towns in the State of Maine in the northeastern United States. We then mailed a questionnaire to a stratified random sample of planning board members in August and September 2007 with a response rate of 48.4% (n = 320). The majority of survey respondents favored the protection and conservation of vernal pools in their towns. Decision makers were familiar with the term “vernal pool” and demonstrated positive attitudes to vernal pools in general. General appreciation and willingness to conserve vernal pools predicted support for the 2006 revisions to the Natural Resource Protection Act regulating Significant Vernal Pools. However, 48% of respondents were unaware of this law and neither prior knowledge of the law nor workshop attendance predicted support for the vernal pool law. Further, concerns about private property rights and development restrictions predicted disagreement with the vernal pool law. We conclude that science communication must rely on specific frames of reference, be sensitive to cultural values, and occur in an iterative system to link knowledge and action in support of vernal pool conservation.
24 pages., via online journal., The present study investigated the effects of communication styles, source expertise, and audiences’ preexisting attitudes in the contexts of the debate regarding genetically modified organisms. A between-subject experiment (N = 416) was conducted manipulating communication styles (aggressive vs. polite) and the expertise of the communicator (scientist vs. nonscientist) in blog articles. The results showed significant effects of communicator expertise and individuals’ preexisting attitudes on writer likability and message quality, depending on the communication style used. Expectancy violation was found as a significant mediator that explains the differences. These findings provided a plausible explanation for the way in which communication styles work in science communication contexts and offered practical implications for science communicators to communicate more strategically.
26 pages., Article #: 113429., via online journal., Aspects of sustainability and social justice deserve special attention in the research and innovation landscape in Europe. In this vein, the inclusion of innovative research and innovation policies, such as Responsible Research and Innovation, devoted to mainstream social outcomes, to deploy democratic governance of science, and to drive innovation into a direction that is ethically acceptable, societally desirable and sustainable are noteworthy. However, substantial efforts are required when it comes to integrate the interactions between renewable energy research and energy and climate policies within responsible approaches. In order to adapt responsible research and innovation approach for the purpose of building an alternative context and assessment approach for sustainable transitions, this paper presents a review of approaches around sustainability and social justice dimensions. The thresholds of this endeavour are detailed in terms of the challenges for the integration, the identification of the inhibitors and facilitators of policy integration and the proposal of the levels for a methodology for this integration. The results show that the different readings and understanding of the contexts and dimensions and the existence of knowledge gaps between policy targets and the outcomes of research and innovation can be considered inhibitors for the integration. In contrast the interlinks between dimensional concepts, backgrounds and rationales appear as facilitators. The innovative contribution of this paper is focused on the contextualization of the dimensions through the use of socio-technical and multi/inter/trans and cross-disciplinary approaches. The authors conclude that the process of introducing a more holistic and alternative approach opens the re-envision of policy elements. Moreover, RRI offers an innovative perspective to the transition approach as well as tools for decision-making and policy processes assessment, in an arena where constant innovation is taking place and new structures, processes and metrics are necessary to guide this process.
28 pages, via online journal, While uncertainty is central to science, many fear negative effects of communicating scientific uncertainties to the public, though research results about such effects are inconsistent. Therefore, we test the effects of four distinct uncertainty frame types (deficient, technical, scientific, consensus) on three outcomes (belief, credibility, behavioral intentions) across three science issues (climate change, GMO food labeling, machinery hazards) with an experiment using a national sample (N = 2,247) approximating U.S. census levels of age, education, and gender. We find portraying scientific findings using uncertainty frames usually does not have significant effects, with an occasional exception being small negative effects of consensus uncertainty.
20 pages., via online journal., This article analyses whether different institutional sources of scientific information have an impact on its credibility. Through a population-based survey experiment of a national representative sample of the Spanish public, we measure the credibility that citizens attribute to scientific information on the evolution of CO2 emissions disclosed by different institutional sources (business associations, government, non-government environmental organisations, international bodies and national research institutions). The findings show that an institutional credibility gap exists in science communication. We also investigate the factors accounting for the credibility of the different institutional sources by examining variables related to knowledge, interest, trust, reputation, deference, attitudes, values and personal characteristics. Exploratory regression analyses reveal that identical variables can produce different effects on the credibility of scientific information, depending on the institutional source to which it is attributed.
