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2. Evaluation of the radio as an agricultural information source in rural areas
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Adamides, G. (author) and Stylianou, A. (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10493
- Journal Title:
- Journal of Agricultural & Food Information
- Journal Title Details:
- 19(4): 362-376
- Notes:
- 16 pages., via online journal., The goal of this study was to evaluate a radio program as a source of agricultural information and examine the relationship between specific socioeconomic characteristics and listenership. The findings revealed that half of the farmers listen to the radio program, while older farmers are more likely to be listeners. Moreover, there are no significant differences between listeners and nonlisteners with respect to education level. More focus should be given to mountainous and less favored areas where more traditional information sources prevail. It is strongly recommended that the broadcast be sustained and improved based on farmers' suggestions and be regularly assessed.
3. Grower communication networks: information sources for organic farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Crawford, Chelsi (author), Grossman, Julie (author), Warren, Sarah T. (author), and Cubbage, Fred (author)
- Format:
- Online journal article
- Publication Date:
- 2015-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10604
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 53(3)
- Notes:
- 14 pages., Article #:3FEA9, via online journal., This article reports on a study to determine which information sources organic growers use to inform farming practices by conducting in-depth semi-structured interviews with 23 organic farmers across 17 North Carolina counties. Effective information sources included: networking, agricultural organizations, universities, conferences, Extension, Web resources, personal experience, books, organic buyers/certifiers, and consultants. Results suggest that grower-to-grower networking is a highly effective information-seeking behavior for organic growers. Recommendations for Extension personnel include reshaping educational programing for organic growers to include peer-to-peer information sharing, as well as increased investment to graduate and undergraduate programs that train future Extension agents in organic production approaches.
4. Participatory Agricultural Extension from the Prospective of Audience-centered Communication Theory
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zhao, Di (author) and Wang, De-hai (author)
- Format:
- Online journal article
- Publication Date:
- 2010-01-01
- Published:
- USA: EconPapers
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: + Document Number: D10317
- Journal Title:
- Asian Agricultural Research
- Journal Title Details:
- 2(3) : 27-30
- Notes:
- 4 pages., Via online journal., Transformation process to Audience-centered Communication Theory is introduced, as well as the basic idea of the theory in China. It is believed that using Audience-centered Communication theory can help to consolidate the theoretical basis of participatory agricultural extension. The communication essence of agricultural extension activity is studied, which is spreaders send information to farmers; then, farmers filter and process the information, transform it into their own experiences and feed back on time. Internet logical relationship between audience-centered communication and participatory agricultural extension is studied. Effects of Audience-centered Communication Theory on participatory agricultural extension are analyzed. One is that the Audience-centered Communication Theory defines the guidance and implementation basis of agricultural extension activities; the other is that bringing Audience-centered Communication Theory into agricultural extension research can help to expend the agricultural extension. Several enlightenments of the theory to participatory agricultural extension are obtained. Firstly, take audience as the orientation and focus on the needs of the audience. Secondly, advocate the participatory approach of process; and emphasize the importance of internal audience participation. Thirdly, establish two-way interaction mechanism; and make the promoters understand the implementation and performance status on time.
5. Which communication channels shape normative perceptions about buying local food? An application of social exposure
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author), Shaw, Bret (author), and Trechter, David (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-22
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10273
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(3): 443–454
- Notes:
- 12 pages., via online journal, We examined how information from multiple communication channels can inform social norms about local food purchasing. The concept of social exposure was used as a guide. Social exposure articulates how information in social, symbolic, and physical environments contributes to normative perceptions. Data was collected from a sample in Wisconsin. Results indicated that information from communication channels representing symbolic, social, and physical environments all contributed to normative perceptions. We also found that for individuals who frequent farmers’ markets, information from some communication channels was relatively less strongly associated with injunctive norms. It may be that when first-hand, experiential information is available to inform norms, individuals rely less on information available through other communication channels. Future work might further explore how farmers’ markets foster information sharing in communities, as such information may contribute to normative perceptions.