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2. Safely through the gate: Exploring media coverage and journalists decisions on the flow of farm safety stories
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Swenson, Rebecca (author), Roiger, Brandon (author), and Murillo, Alexis (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09958
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(2)
- Notes:
- 13 pages.
3. Information needs and information-seeking behaviors of urban food producers: implications for urban extension programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kumudu P. P. Kopiyawattage (author), Laura A. Warner (author), and T. Grady Roberts (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- USA: The American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10111
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 59(3) : 229-242
- Notes:
- Via Online Journal, Extension is challenged with meeting the needs of a variety of stakeholders. As the country becomes more urban, Extension may need to adapt programming to reach new clients. Having an understanding about what, when, and how urban food producers gather information is important to address their needs. Information that is relevant, up-to-date, and meets clients’ needs, enables their ability to adopt new ideas and innovative technologies, providing more opportunities for success. A mixed-method research design explored the information needs and information-seeking behavior of urban food producers in Columbus, Ohio. Urban food producers in this study most needed information to increase food production. Respondents preferred to receive information from the Internet and other electronic media over conventional information sources. This group of urban producers trusted information from university and Extension sources, but expressed mixed opinions about their personal experiences with OSU Extension.
4. Communicating the 4Rs to farmers: insights and opportunities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moody, Lara (author)
- Format:
- Online journal article
- Publication Date:
- 2018-09
- Published:
- USA: Soil and Water Conservation Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10144
- Journal Title:
- Journal of Soil and Water Conservation
- Journal Title Details:
- 73(5): 128A-131A
- Notes:
- 4 pages., Via online journal.
5. Communicating stakeholder priorities in the great barrier reef region
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Larson, Silva (author)
- Format:
- Online journal article
- Publication Date:
- 2009-07-01
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10147
- Journal Title:
- Society and Natural Resources
- Journal Title Details:
- 22(7) : 650-664
- Notes:
- 15 pages., Via online journal., Preliminary results of a survey investigating individual well-being of residents in the Great Barrier Reef region of Australia are presented. The well-being factors were grouped into domains of: society, representing family and community issues; ecology, representing natural environment; and economy, dealing with economic issues and provision of services. The relative perceived importance of factors was quantified, allowing for a creation of individual well-being functions. In the society domain, family relations and health were identified as the most important contributors to well-being. Water quality was the ecology domain factor that received highest scores, and health services and income were the most important contributors to the economic domain. The methodological approach used in this study has a potential to integrate ecological, social, and economic values of local people into decision-making processes. The profiles of well-being thus generated would present policymakers with information beyond that available from standard data sources.
6. Consumer preferences for pig welfare – can the market accommodate more than one level of welfare pork?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Denver, Sigrid (author), Sandøe, Peter (author), and Christensen, Tove (author)
- Format:
- Online journal article
- Publication Date:
- 2017-07
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10175
- Journal Title:
- Meat Science
- Journal Title Details:
- 129:140-146
- Notes:
- 7 pages., via online journal, The purpose of the present paper is to investigate the market potential of pork labelled to indicate medium and high levels of animal welfare. The paper asks, in particular, whether there is a risk that Danish consumers will abandon high level welfare pork if less expensive products with a medium level of animal welfare became avail-able. The study was based on an online questionnaire with a choice experiment involving 396 Danish respondents. The results indicated that the Danish market could accommodate more than one pork product with a welfare label but the price differential separating medium and high level animal welfare pork will have to be quite narrow. In addition, full willingness-to-pay of consumers who want to buy high level welfare pork cannot be relied upon to incentivise new consumers to buy medium welfare pork. Further, raising brand awareness in the shopping situation and improving consumer's understanding of brand attributes for high level welfare brands were found to be vital.
7. Animal welfare versus food quality: Factors influencing organic consumers' preferences for alternatives to piglet castration without anesthesia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Heid, Astrid (author) and Hamm, Ulrich (author)
- Format:
- Online journal article
- Publication Date:
- 2013-10
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10176
- Journal Title:
- Meat Science
- Journal Title Details:
- 95(2) : 203-211
- Notes:
- 9 pages., Via online journal., Surgical piglet castration without pain relief has been banned in organic farming in the EU since the beginning of 2012. Alternative methods therefore need to be implemented that improve animal welfare and solve the underlying problem of boar taint. This paper explores German organic consumers' preferences for piglet castration without pain relief and three alternative methods. In an innovative approach using a multi-criteria decision making procedure, qualitative data from focus group discussions were compared with quantitative results from Vickrey auctions. Overall, participants preferred all alternatives to castration without pain relief. Different aspects influenced willingness-to-pay for the methods. Animal welfare was important for the evaluation of castration without pain relief and castration with anesthesia. Food safety played a major role for willingness-to-pay for immunocastration, while taste and, to some extent, animal welfare were dominant factors for fattening of boars. These differences should be considered when communicating the alternatives.
8. Novel use of conceptual change framework improves video on challenging science topic
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Helmers, Matthew J. (author), Youngquist, Timothy D. (author), and Grudens-Schuck, Nancy (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10185
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-4
- Notes:
- 4 pages., Article # 1IAW2, Via online journal., Educational campaigns are more complicated when members of our audiences hold scientific misconceptions related to new technologies. Our prairie strips research and education team produced a brief, focused video aimed to dispel a misconception related to the effect of prairie strip plants' roots on agricultural drain tiles in the Midwest. Our "Field Tile Investigation" video was based on the conceptual change framework from science education and featured a discrepant event. The goal was to move farmers, landowners, and their advisors to an understanding of prairie strips that was more compatible with the scientific standard.
9. Project happy apples: assisting backyard growers in codling moth management
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Detweiler, Amy Jo (author) and Stephan, Toni (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10188
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-5
- Notes:
- 5 pages., Article # 1IAW6, vial online journal, Project Happy Apples began as an effort to assist backyard growers in managing codling moth in their fruit trees. We developed a process using emails and a web page to provide timely information related to the life cycle of codling moth and relevant integrated pest management (IPM) strategies. The content of our updates included pertinent photos, costs of tools, and suggested dates of action. Results from a survey of participants suggest that they were more confident, knowledgeable, and successful in using IPM strategies in their own backyards as a result of our project.
10. Building success of food hubs through understanding of the cooperative experience
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schmit, Todd M. (author) and Severson, Roberta M. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10189
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-9
- Notes:
- 9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.