9 pages., via online journal., Social media platforms and other new technologies support the communication of many topics, both beneficial and controversial to t he development of the agriculture industry. Agricultural communicators’ use of these platforms is critical for engaging with stakeholders and communicating information beneficial to agriculture . The purpose of this study was to explore agricultural communicators’ use of devices and soci al media platforms in the United States. Researchers administered an online, descriptive que stionnaire to collect data from members of the National Association of Farm Broadcasting. A ma jority of respondents used social media for work, with smartphones being the most common device used. Facebook and Twitter were used more than blogs and YouTube to interact with farmer s/ranchers. Respondents agreed that social media allowed them to quickly and conveniently comm unicate with others. Significant relationships existed between perceived usefulness and Pinterest, blogs, and Instagram, while one significant correlation existed between perceiv ed ease of use and Instagram. Respondents should continue to use Facebook and Twitter to enga ge their stakeholder groups in conversations about agriculture.
6 pages., via online journal., ICT has been initiated and implemented effectively by the
public private partnership, government, researchers and various
Institutions. Availability of wireless service, Internet and mobile
communication have forced ICT to find foothold in daily routine
of the Indian farmers. ICT has huge impact in agricultural
development but still in natal stage. Many farmers are not availing
the actual potential of ICT due to poverty, social constraint,
illiteracy, language barriers and unwillingness to adopt new
technology. Many Indian farmers have reported positive change
in income, quality of produce and timely access to the market
information by using latest mobile application. WhatsApp is the
most popular and easy to use Mobile Instant Messaging service
amongst the Indian farmer. It supports sharing of localized
information and utilizing these services as query redressal
public platform. This paper is an attempt to gather meaningful
agricultural data for analysis and filtering of relevant need based
information assessment. The main focus of the present work is to
develop an automatic information handling and redressal of the
need based agricultural information system using WhatsApp as
social media platform.
24 pages., via online journal., Social innovation has received widespread attention in the rural development field, especially its contribution to future rural sustainability. Social innovation revolves around social networks. Rural areas, however, can be relatively disadvantaged by their geographical peripherality. Social media, therefore, has strong potential to foster social innovation by enabling remote communication, but in rural areas, social media use may be low because of an aging and decreasing population. This study examined community-level adoption and use of social media in rural areas in Japan, with a focus on Facebook, for the purpose of sharing community information and facilitating networking with a variety of actors to promote rural social innovation. The study involved a comprehensive search and case studies targeting 139,063 rural communities and 10,922 rural joint-communities, all of which are legally designated agricultural communities throughout Japan. The search found that disadvantaged rural communities’ adoption of Facebook was scarce, and most of the communities that had adopted Facebook did not expand their social networks. Furthermore, investigation into the communities that had adopted social networking to a larger extent revealed that external supporters or migrants had essential roles in successful networking. Based on the obtained findings, this study has provided insights for future policy design.
11 pages., via online journal., Youth cherish technology, efficiency and innovations and accommodate entrepreneurial risks. The objectives of this study were to show the beneficial use of Information and Communication Technologies (ICTs) in agriculture among the youth in Kenya, assessed ICT application and commonly used tools, experienced challenges, impacts and suggested future ICT use. Beneficial ICT applications were exemplified by ‘Mkulima Young Champions’ who led digital initiatives, drew youth into farming, helped them learn among themselves, and traded and overcame agricultural challenges. Using radio, short message services (SMS) and social media, they discussed agricultural topics and shared successes. Mkulima Young's Facebook was vibrant. The youth posted photographs and videos, asked questions, discussed issues and interacted. Most of the youth obtained information from the internet, hence the internet was the best platform to market and promote agriculture to the youth. They used internet and social media to obtain production technologies, market information and for information sharing. Most commonly used tools were MS Office and spreadsheets for record keeping. Voice messages and SMS assisted timely accessing of market prices, reaching clients, sharing production information and money transactions. The ICT content should be relevant to targeted youth, valuable, localized and dependable. The ICT-savvy youth operated intensive, efficient and profitable farms, producing diverse and branded products for niche markets. The youth transformed the community use and access to ICTs and influenced community economic status. Smart phone technology will revolutionize access to and use of ICTs. YouTube, Twitter and WhatsApp should be expanded and widely popularized among the youth.
8 pages., via online journal., ow internet usage by extension agent, impact on the inhibition of the flow of information to the farmers and lead to the income received by farmers. In the digital era today, if the extension agent is not encouraged to use the internet then they will be left behind and will be left out by the farmers. This study aimed to (1) analyze the internet availability in Lampung Province (2) to analyze the level of internet usage for extension agent in Lampung and (3) to analyze factors influencing internet usage of extension agent. This research was conducted in Lampung Province with analysis unit of extension agent in the office of BP3K (Extension Agency of Agriculture, Fisheries, and Forestry) which has been facilitated by computer and internet network. Respondents consisted of 355 extension agent served in BP3K. Multiple Linear Regression Analysis was used to determine the effect of independent variables on the dependent variable. The availability of facilities and internet network in Extension Offices is not sufficient even extension agent used their private facilities. The Internet network had reached the remote areas very well in spreading and transmitting information. Almost all extension agent have internet-connected devices and internet-based applications. Extension agents facilitated by computer and internet network communicating using social media, however capabilities in using the internet to search information related agricultural technology remained low. The use of the internet by extension agent was influenced by the nature of internet innovation, the number of Internet-based applications and the amount of existed hardware.
11 pages., via online journal., This paper is concerned with how urban food activists related to the media during 2015, when Bristol was the European
Green Capital (EGC), how they represented themselves and how others represented their agenda. Our intention is to
inform the debates on urban agriculture (UA) and, more specifically, to contribute to discussions about ‘scaling up’
UA. To achieve this, we adopt a form of analysis that rests on Castells’ insights about contemporary protest movements,
the media and the role of communication technologies in constituting social power. By using Bristol, a city with a welldeveloped and studied urban agriculture movement, we suggest new areas for consideration that focus on the importance
of communication in the development of the movement. Our study relied only on publicly available data; newspaper
reports about the EGC and a sample of the social media used by the urban food networks in the city. We found that
the mass media was mainly concerned with reporting topics other than food and that urban food was not a salient
issue in their coverage. The Twitter network we analyzed was a loose constellation of different communities, which
shared materials that were mostly concerned with creating a shared, normative picture of urban food. By considering
the structure of these forms of media, we can observe the assembly of the forms of communication and their content.
The paper concludes that the self-representation of urban food networks at that time reveals a narrow focus of interest.
This emphasis may have contributed to the lack of connection within the city between potential allies. Our conclusion
supports similar research findings in neighboring communities, which have observed the limited connections of urban
food networks to the circuits of power and influence.
11 pages., via online journal., Urban agriculture plays an increasingly vital role in supplying food to urban populations. Changes in Information and Communications Technology (ICT) are already driving widespread change in diverse food-related industries such as retail, hospitality and marketing. It is reasonable to suspect that the fields of ubiquitous technology, urban informatics and social media equally have a lot to offer the evolution of core urban food systems. We use communicative ecology theory to describe emerging innovations in urban food systems according to their technical, discursive and social components. We conclude that social media in particular accentuate fundamental social interconnections normally effaced by conventional industrialised approaches to food production and consumption.
