Mills, Jane (author), Gaskell, Peter (author), Ingram, Julie (author), Dwyer, Janet (author), Reed, Matt (author), Short, Christopher (author), and University of Gloucestershire
Format:
Online journal article
Publication Date:
2016-06-15
Published:
United Kingdom: Springer Nature
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11282
16 pages., via online journal, The United Kingdom’s approach to encouraging environmentally positive behaviour has been three-pronged, through voluntarism, incentives and regulation, and the balance between the approaches has fluctuated over time. Whilst financial incentives and regulatory approaches have been effective in achieving some environmental management behavioural change amongst farmers, ultimately these can be viewed as transient drivers without long-term sustainability. Increasingly, there is interest in ‘nudging’ managers towards voluntary environmentally friendly actions. This approach requires a good understanding of farmers’ willingness and ability to take up environmental activities and the influences on farmer behavioural change. The paper aims to provide insights from 60 qualitative farmer interviews undertaken for a research project into farmers’ willingness and ability to undertake environmental management, particularly focusing on social psychological insights. Furthermore, it explores farmers’ level of engagement with advice and support networks that foster a genuine interest, responsibility and a sense of personal and social norm to sustain high quality environmental outcomes. Two conceptual frameworks are presented for usefully exploring the complex set of inter-relationships that can influence farmers’ willingness to undertake environmental management practices. The research findings show how an in-depth understanding of farmer’s willingness and ability to adopt environmental management practices and their existing level of engagement with advice and support are necessary to develop appropriate engagement approaches to achieve sustained and durable environmental management.
20 pages, via online journal, Purpose: This paper examines the factors affecting farmers’ participation in extension programs and adoption of improved seed varieties in the hills of rural Nepal.
Methodology/approach: Cross-sectional farm-level data were collected during July and August 2014. A sample of 198 farm households was selected for interviewing by using a multistage, random sampling technique. We employed a logistic regression model, frequency counts, and percentages to analyze the data.
Findings: Adoption decisions were mainly affected by extension-related variables – training, membership in a farmers’ group, and off-farm employment. Extension participation was found to be influenced by socioeconomic variables – age, education, household size, and distance to the extension office. Our findings reveal that distance to the extension office and off-farm employment limited participation in extension activities and adoption, respectively, and education, household size, and group membership stimulated participation in extension programs.
Practical implications: Recognition of the determinants of farmers’ participation in extension services and innovation adoption ensures that targeted extension approaches are used to address these factors in various stages of planning, delivering, and evaluating extension programs.
Theoretical implications: Innovation adoption follows a systematic decision-making process. Although personal characteristics are important, widespread use of new technology requires a conducive social and institutional context. Because contexts vary by country or region, extension services providers should create institutions favorable for innovation adoption within a social system.
Originality/value: This research is original and highly valuable to identify the factors associated with extension participation and innovation adoption in the rural hilly region of Nepal. This also provides a new direction to operationalize farmer-oriented policies of agricultural extension and so can be helpful for agricultural policy-makers in devising programs of extension services.
Stoudmann, Natasha (author), Waeber, Patrick O. (author), Randriamalala, Ihoby H. (author), Garcia, Claude (author), and Forest Management and Development, Swiss Federal Institute of Technology (ETH), Zurich, Switzerland
Madagascar Wildlife Conservation, Ambatondrazaka, Madagascar
Forêts et Sociétés, CIRAD, Montpellier, France
Format:
Online journal article
Publication Date:
2017-11
Published:
Madagascar: Science Direct
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10938
9 pages, via online journal, The overall willingness of smallholder farmers to adopt new green technologies remains low, in spite of the great progress made in understanding the factors that affect their decision. The present study introduces an interdisciplinary approach combining positive psychology and sustainable development studies to show that two personal resources – self-control (a learned repertoire of goal-directed skills that enable people to act upon their aims) and cognitive goal-oriented hope (the ability to follow different routes to pursue one's goal), prompt the adoption of technologies by smallholder farmers. Both personal resources facilitate achieving future goals and changing existing circumstances. A theoretical moderation model on the adoption of agricultural technologies aimed to protect soil degradation in Nepal is proposed and empirically tested. Data were collected from 268 households in the Jhapa district by a face-to-face questionnaire. A multiple regression analysis tested and confirmed the hypothesized moderation model. Following the discovery of a significant interaction, the nature of the interaction was farther explored by calculating simple slopes. Analysis results show a significant positive connection between self-control (p-value = 0.002), hope (p-value = 0.005), information (p-value < 0.001), and technology adoption. Self-control was also found to have a significant moderating effect in enhancing a positive association between receiving information and technology adoption (p-value = 0.017). In addition to its theoretical innovation and empirical contribution, the importance of this study lies in its practical implications, given that policy, education, and communication may influence hope and self-control levels.
10 pages., via online journal, Research into farmers’ attitudes and motivations in the past has tended to be subjective and theoretically rather imprecise. This paper presents findings from research based on the structured social-psychology model, the Theory of Planned Behaviour, into farmers’ conservation-related behaviour. Responses from a survey of 100 Bedfordshire farmers were analysed to identify the underlying determinants of behaviour and to comprehend farmers’ attitudes. Farmers with greater environmental awareness, members of the Farming and Wildlife Advisory Group, are more influenced by conservation-related concerns and less by farm management concerns than other farmers. They appear also to be more influenced by farming and conservation referent groups, grants and conservation advice.
