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    Start Over Format Online journal article Subject Term face-to-face communication Subject Term productivity

    1. New trends in pioneer Hi-Bred International, Inc.'s communication with rural America

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goers, Willona Graham (author)
    Format:
    Online journal article
    Publication Date:
    1994
    Published:
    Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10480
    Journal Title:
    Journal of Agricultural & Food Information
    Journal Title Details:
    2(3,): 57-64
    Notes:
    9 pages., via online journal., Pioneer Hi-Bred International, Inc. is a major agribusiness company that communicates in a variety of ways with its rural customers. The following methods are discussed: face-to-face, print media, radio and television, printed materials, telecommunications, on disk, and satellite communication. In addition, key communication trends are identified.

    2. Viewpoint: effective stakeholder communication in agriculture: together we stand, divided we fall!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aaarts, H. F. M. (author), Humphreys, J. (author), and Le Gall, A. (author)
    Format:
    Online journal article
    Publication Date:
    2014-05-01
    Published:
    Interational: Cambridge University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10127
    Journal Title:
    Journal of Agricultural Science
    Journal Title Details:
    152(S1) : 65-70
    Notes:
    6 pages., (Special Issue from the 17th International Nitrogen Workshop), Via online Journal, Substantial improvements of agricultural systems are necessary to meet the future requirements of humanity. However, current agricultural knowledge and information systems are generally not well suited to meet the necessary improvements in productivity and sustainability. For more effective application of research output, research producers and research consumers should not be considered as separate individuals in the knowledge chain but as collaborating partners creating synergy. The current paper investigates the relationships between scientists and stakeholders and identifies approaches to increase the effectiveness of their communication. On-farm research has proven to be an effective means of improving exploitation of research output at farm level because it connects all relevant partners in the process. Furthermore, pilot farms can act as an effective platform for communication and dissemination. Regional networks of pilot farms should be established and connected across regions