13 pages., via online journal., Communication plays a vital role in a developing society as it could be used for developing of perspectives. This study aimed to analyze the communication and perspectives on climate change among layer farmers in San Jose, Batangas, Philippines. Descriptive research design in a quantitative approach, along with distributed survey questionnaires to the respondents in the said municipality were utilized to answer the research objectives. Systematic random sampling was used to get the sample size of the layer farmers. Statistical tools such as frequency/percentage, weighted mean and Pearson’s correlation were also used. The layer farmers were greatly exposed in interpersonal communication platforms. Demonstration, meetings, seminars and trainings were of less extent. Radio, television and cellphones were widely used by the layer farmers, while very few had access on the internet. Furthermore, they agreed on food security, water sufficiency, ecological and environmental stability, human security and knowledge and capacity development. However, they moderately agreed on climate-smart industries and services, and sustainable energy. Findings also showed that there is a significant relationship between the layer farmers’ perspectives to the communication platforms they were exposed to.
12 pages., via online journal., Effective communication of risks involved in the climate change discussion is crucial and despite ambitious protection policies, the possibility of irreversible consequences actually occurring can only be diminished but never ruled out completely. We present a laboratory experiment that studies how residual risk of failure of climate change policies affects willingness to contribute to such policies. Despite prevailing views on people’s risk aversion, we found that contributions were higher at least in the final part of treatments including a residual risk. We interpret this as the product of a psychological process where residual risk puts participants into an ”alarm mode,” keeping their contributions high. We discuss the broad practical implications this might have on the real-world communication of climate change.
14 pages., via online journal., Climate communication research suggests strategic message framing may help build public consensus on climate change causes, risks and solutions. However, few have investigated how framing applies to adolescents. Similarly, little research has focused on agricultural audiences, who are among the most vulnerable to and least accepting of climate change. Among 950 high school agriculture students in North Carolina, we found agriculture and environment framing of climate change, but not community and health frames, elicited feelings of worry, and these together with community frames elicited hope. Further, students feeling more worry were more supportive of individual and collective action. Those accepting climate change and females had more emotive responses and higher support for all action measures, and acceptance of human causes predicted more worry and support for collective action. We find these results encouraging as agriculture teachers likely employ agriculture and environment frames when following best teaching practices.
15 pages., Article #: 4690, via online journal., As with environment and sustainable development, there has been a rapid rise in the
worldwide consumption of organic foods over the last years, as well as the quickly growing potential
of organic markets in China, and their direct influence on consumer health awareness and social
opinion. This study provides insights into Chinese consumers’ attitudes toward organic foods and
evaluates purchase intention’s impact as a mediator in the relationship between external and internal
factors on purchase intention. This empirical study is based on an online questionnaire using a sample
of 1421 Chinese consumers. Structural equation modeling (SEM) was used as the main practical
approach for data analysis, and six hypotheses were examined. The results show that a more positive
attitude on the part of consumers toward organic foods will further reinforce their purchasing
intentions, whereas, there was no significant impact of marketing price and communication on
consumers’ attitudes toward organic foods. Furthermore, the results show that intention was a
full or a whole mediator among the three exogenous constructs of environment awareness, health
consciousness, and subjective norms. Based on the findings, marketing communication strategies
should concentrate on offering more value to consumers regarding the features of nutritional value.
Long-term environment friendliness, health benefits, and social status symbols should be assumed to
enhance consumers’ purchase intention in the organic foods industry.
16 pages., via online journal., While previous research into understandings of climate change has usually examined general public perceptions, this study offers an audience-specific departure point. This article analyses how Swedish farmers perceive climate change and how they jointly shape their understandings. The agricultural sector is of special interest because it both contributes to and is directly affected by climate change. Through focus group discussions with Swedish farmers, this study finds that (1) farmers relate to and understand climate change through their own experiences, (2) climate change is understood either as a natural process subject to little or no human influence or as anthropogenic and (3) various communication tools contribute to the formation of natural and anthropogenic climate change frames. The article ends by discussing frame resonance and frame clash in public understanding of climate change and by comparing potential similarities and differences in how various segments of the public make sense of climate change.
11 pages., Via online journal article., As climate change is expected to significantly affect agricultural systems globally, agricultural farm advisors have been increasingly recognized as an important resource in helping farmers address these challenges. While there have been many studies exploring the climate change belief and risk perceptions as well as behaviors of both farmers and agricultural farm advisors, there are very few studies that have explored how these perceptions relate to actual climate impacts in agriculture. Here we couple survey data from United States Department of Agriculture farm service employees (n = 6, 514) with historical crop loss data across the United States to explore the relationship of actual climate-related crop losses on farm to farm advisor perceptions of climate change and future farmer needs. Using structural equation modelling we find that among farm advisors that work directly with farms on disaster and crop loss issues, there is a significant positive relationship between crop loss and perceived weather variability changes, while across all farm advisors crop loss is associated with reduced likelihood to believe in anthropogenic climate change. Further, we find that weather variability perceptions are the most consistently and highly correlated with farm advisors' perceptions about the need for farm adaptation and future farmer needs. These results suggest that seeing crop loss may not lead to climate change belief, but may drive weather variability perceptions, which in turn affect farm adaptation perceptions. This lends further evidence to the debate over terminology in climate change communication and outreach, suggesting that weather variability may be the most salient among agricultural advisors.
8 pages., via online journal., Recent research and practice in environmental management suggest sentiment analysis of social media communication can be a useful tool in stakeholder analysis of environmental policy. This is certainly the case when it comes to the controversial use of biological controls in dealing with invasive species. Current numerical scored approaches of sentiment may not reveal the reasons for support or opposition to environmental policies in this and other areas. In this study, we examine how the use of more in-depth analysis based on what key stakeholders say about this issue in media at a national, city or regional geographic level. The analysis reveals quite different reasons for support and opposition to the biological control of carp in Australia, and that within each stakeholder group it is possible for individuals to hold conflicting views and attitudes on this issue. We find that there are concerns at the national and city level about the impact of the virus and mistrust of government and science and that the carp species may be viewed as a valuable resource. Those responding to regional media expressed hope that the virus may lead to the elimination of the carp problem, however, they were more interested in the possible impact on the local environment. The multi-scaled social media analysis of stakeholder views about the potential biological control of carp in Australia demonstrated how social media comments can be used to explore the nuanced and multidimensional nature of community attitudes and preferences.
18 pages., via online journal., This essay explores the different meanings of the 1960s’ pesticide controversy
as conveyed by the multiple representations of Rachel Carson’s Silent Spring
(1962). I argue that to understand the impact of Carson’s work on a heterogeneous audience in the early ’60s, we must move beyond an examination
of the book, Silent Spring, to consider its other media manifestations, as a
serialization for The New Yorker and as a television expose for “CBS Reports.” ´
Each conveyed a unique message stylized for the audience of that particular
media. This analysis demonstrates the problems and opportunities for scholars
attempting to gauge the influence of a book on the public understanding of
science. This argument also suggests that to understand the transition of
environmentalism from a grass-roots movement to near universal consensus,
we need to examine carefully the role of media in shaping divergent messages
for different audiences—a phenomenon that assisted in transforming local
environmental issues into a matter of national concern.
