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    Start Over Format Online journal article Subject Term communication methods Subject Term productivity

    1. New trends in pioneer Hi-Bred International, Inc.'s communication with rural America

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goers, Willona Graham (author)
    Format:
    Online journal article
    Publication Date:
    1994
    Published:
    Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10480
    Journal Title:
    Journal of Agricultural & Food Information
    Journal Title Details:
    2(3,): 57-64
    Notes:
    9 pages., via online journal., Pioneer Hi-Bred International, Inc. is a major agribusiness company that communicates in a variety of ways with its rural customers. The following methods are discussed: face-to-face, print media, radio and television, printed materials, telecommunications, on disk, and satellite communication. In addition, key communication trends are identified.

    2. The influence of different message packaging, on the performance of field workers: a case study of finlay flowers Kericho

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teno, Beatrice (author), Onyango, Chris A. (author), and Kibett, Joash (author)
    Format:
    Online journal article
    Publication Date:
    2016
    Published:
    ESci Journals Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11157
    Journal Title:
    International Journal of Agricultural Extension
    Journal Title Details:
    4(1)
    Notes:
    8 pages., via online journal., This study seeks to explore the influence of forms of communication on the performance of field workers in Finlay Flowers Kericho, focusing on the Communication process and quality management in flower production. The study was conducted at Finlay Flowers one of the leading producer of cut flowers in Kenya. A total of 145 respondents were selected from a population of 1,175 interacting groups comprising of middle level managers and field workers. Primary data was collected using structured questionnaires and an interview schedule and collected data was analysed using Statistical package for social sciences (SPSS). Findings revealed that all forms of communications had influence on performance of field staff with demonstrations appearing to be more influential in this regard. This is attributed to the fact that demonstration is a consultative event where the management directly involves the employees and advice on the specifications or product requirements. In conclusion, main driver of performance as revealed by the findings of the study meaningful communication process; senior management communication style, supportive work environment and line management style. Based on the findings, the study recommends that in order to improve performance, demonstration as a form of communication should be encouraged, as workers need detailed information on how to conduct their duties especially when handling the produce, also the use of interactive methods as forms of passing messages will help in improving production efficiency.