14 pages., Via online journal., Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers' adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia.
7 pages., via online journal., The study was aimed at determining women farmers' agricultural information needs and accessibility, using Apa local government area of Benue State as a case study. A sample size of 70 women farmers was initially taken for the study but only data for 65 respondents were analyzed. Simple random sampling technique was used for the sample selection and questionnaire was used to elicit information from the respondents. Both descriptive and inferential statistics were used for data analysis. The result showed highest information needs in the areas of pesticides and fertilizer applications and improved farm implements. Husbands, fellow women and mass media were the main sources of agricultural information to women farmers and accessibility of information from these sources was relatively high. Age, educational level and income of women farmers showed significant relationships with their accessibility to agricultural information at 5% level of significance. It is recommended that enough information should be provided in the needed areas and women adult literacy and economic empowerment programmes should be given serious attention to enhance their access to needed agricultural information.
12 pages., via online journal., Information and Communication Technologies (ICT) usage in Nigeria has gone a long way but
despite its existence, there seems to exist limited access and utilisation of the technologies
among farmers in south-East Nigeria. Consequent upon this, the study analysed the access and
application of information and communication technology (ICT) among farmers of South East
farmers, Nigeria. Multi-stage sampling technique was employed in selection of 240 Farmers for
the study. Primary data were collected with the aid of a well-structured questionnaire. Descriptive
statistics were employed to achieve objectives i, ii, and iii. The result of the analysis showed that
62.50% of farmers were males and married (84.17%) with average household size of 7 persons.
Also, majority (45.42%) of the farmers completed primary education. Further analysis revealed
that although many ICT facilities exist; radio, television and phones sourced personally from open
market were the most readily available ICT facilities owned, accessed, and utilized by most
farmers. Consequently, the level of access and utilization of these facilities were found to be
generally low among the respondents as the mean access (1.2) and utilisation (1.8). The result
further showed that information on physical farm measurement (2.6), how to estimate farm output
(2.7), new varieties of seeds and seedling (x=2.6), best planting techniques (x=2.6) and use of
fertilizer (x = 2.8) were the identified major areas extension agents applied ICTs in facilitating
agricultural activities by extension agents as use of fertilizer (x = 2.5) was the major area ICTs
facilitated agricultural activities for the farmers. Based on the findings, the study recommended
the strengthening of the use of contemporary ICTs (phones, internet, etc.) rather than
conventional ICTs such as radio and television, provision of adequate training on the use of ICTs
for farmers, and extension agents and other agricultural stakeholders.
9 pages., via online journal., In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.
6 pages., via online journal., ICT has been initiated and implemented effectively by the
public private partnership, government, researchers and various
Institutions. Availability of wireless service, Internet and mobile
communication have forced ICT to find foothold in daily routine
of the Indian farmers. ICT has huge impact in agricultural
development but still in natal stage. Many farmers are not availing
the actual potential of ICT due to poverty, social constraint,
illiteracy, language barriers and unwillingness to adopt new
technology. Many Indian farmers have reported positive change
in income, quality of produce and timely access to the market
information by using latest mobile application. WhatsApp is the
most popular and easy to use Mobile Instant Messaging service
amongst the Indian farmer. It supports sharing of localized
information and utilizing these services as query redressal
public platform. This paper is an attempt to gather meaningful
agricultural data for analysis and filtering of relevant need based
information assessment. The main focus of the present work is to
develop an automatic information handling and redressal of the
need based agricultural information system using WhatsApp as
social media platform.
28 pages., via online journal., The purpose of this paper is to understand how Bangladeshi farmers interact with
mobile telephony and how they negotiate the resulting difficulties. In doing so the paper
identifies how farmers integrate mobile telephony into their daily lives and what factors
facilitate and limit their use of mobile telephony
7 pages, via online journal, Despite large investments in research to modernize African agriculture, enabling it to fulfil its potential, traditional agriculture still predominates. To many, the lack of adoption of knowledge generated through agricultural research is due either to the inexplicable functioning of the farmer's decision-making process or to a set of issues so complex that it is not clear how they could ever be overcome. This paper reviews a project in Sub-Saharan Africa in which bean pest management became a tool through which communities were empowered to address a wide range of development issues. This paper suggests that what needs to be altered substantially is the way scientists view and interact with the poor.
14 pages., via online journal,, Effective agricultural extension is key to improving productivity, increasing farmers’ access to information, and promoting more diverse sets of crops and improved methods of cultivation. In India, however, the coverage of agricultural extension workers and the relevance of extension advice is poor. We investigate whether a women's self‐help group (SHG) platform could be an effective way of improving access to information, women's empowerment in agriculture, agricultural practices, and production diversity. We use cross‐sectional data on close to 1,000 women from five states in India and employ nearest‐neighbor matching models to match SHG and non‐SHG women along a range of observed characteristics. We find that participation in an SHG increases women's access to information and their participation in some agricultural decisions, but has limited impact on agricultural practices or outcomes, possibly due to financial constraints, social norms, and women's domestic responsibilities. SHGs need to go beyond provision of information to changing the dynamics around women's participation in agriculture to effectively translate knowledge into practice.
Ochilo, Willis N. (author), Ruffhead, Holly (author), Rumsey, Abigail (author), Chege, Florence (author), Lusweti, Charles (author), Oronje, Mary Lucy (author), and Otieno, Washington (author)
Format:
Online journal article
Publication Date:
2019
Published:
Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: D10807
18 pages., via online journal., Mobile apps are increasingly being used to answer development challenges around the world. The development opportunities that apps offer is wide-reaching but uptake of the technology varies. This article examines the ease of use and factors impacting user acceptance and behavior when interacting with an app for agricultural extension in Kenya. Results show factors including gender and age play a role in the adoption of technology by agricultural extension agents. The findings have useful lessons for apps’ development in the agricultural sector and suggest that including intended users of an app in the design process significantly increases usability.
18 pages., via online journal., This study identified the communication platforms existing among researchers, extension workers, and farmers in Eastern Nigeria. Data were collected from 164 respondents using a questionnaire and analyzed using descriptive and inferential statistics. Results revealed that monthly review technology meetings and research-extension-farmer-input linkage system were major communication platforms used by researchers and extension workers. Communication platforms effective between extension workers and farmers were those that promote face-to-face interactions. The problems militating against effective communication among the stakeholders could be solved by considering the needs of the farmers, acquainting the policy makers with current research findings, and frequent use of more interactive communication platforms.
