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2. Communicating sound science
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mermelstein, H. Neil (author)
- Format:
- Online journal article
- Publication Date:
- 2018-11-01
- Published:
- USA: Institute of Food Technologists, Chicago, Illinois.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09967
- Journal Title:
- Food Technology
- Journal Title Details:
- 72(11)
- Notes:
- Online issue. 7 pages.
3. Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Opat, Kelsi (author), Magness, Haley (author), Irlbeck, Erica (author), and Texas Tech University
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10154
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal article, Blue Bell Creameries faced an unprecedented situation when it pulled all of its products during a Listeria outbreak in 2015. Despite a very public crisis that resulted in three deaths, Blue Bell survived the disaster and maintained a large and loyal customer base. A content analysis of the Blue Bell Ice Cream Facebook page was conducted to evaluate Blue Bell’s public communications, and its followers’ public reactions to the Facebook communication during the crisis. Results indicated that Blue Bell primarily posted messages that included recall and restocking information, thankfulness to stakeholders, and details about improvements to food safety during the crisis. These messages created a sense of transparency, which can increase customers’ trust and brand loyalty. Their consumers largely responded with comments containing overwhelming loyalty themes as well as questions and messages of thanks. Recommendations for agri-food companies include operating transparently before, during, and after a crisis. Organizations should follow Blue Bell’s example and avoid publishing messages that include attacks, denial, scapegoating, or excuses during a crisis.
4. Analyzing media coverage of agricultural health and safety issues
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lundy, Lisa K. (author), Rogers-Randolph, Tiffany M. (author), Lindsey, Angela B. (author), Hurdle, Clay (author), Ryan, Heather (author), Telg, Ricky W. (author), Irani, Tracy (author), and University of Florida
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10155
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 16 pages, via online journal article, Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of the frames outlined by Valkenburg et al. (1999). In this study, the most prominent frame was the human interest frame, followed by responsibility, economic consequences, and conflict. Frames carry a great deal of weight in shaping individuals’ opinions, attitudes, and actions towards agriculturally based messages; therefore it is essential for agricultural communicators to understand the framing of agricultural health and safety issues. Acknowledging the frames used in the reporting of agricultural issues allows agricultural communicators to enter into informed interactions with media outlets and better prepare the resources they provide to them. These framing analyses also provide agricultural communicators with a solid foundation on which to best position and frame their messaging on behalf of the industry. Further research is recommended to examine frames from an audience perspective and to investigate the impact of human interest frames in the presentation of agricultural news articles.
5. Storytelling through experiencescape: creating unique stories and extraordinary experiences in farm tourism
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mei, Xiang Y (author), S Ha˚gensen, Ann-Margret (author), and Kristiansen, Heidi S (author)
- Format:
- Online journal article
- Publication Date:
- 2018-11-28
- Published:
- Norway: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10230
- Journal Title:
- Tourism and Hospitality Research
- Notes:
- Via online journal., Creating unique stories through storytelling as a way to stage extraordinary experiences has become increasingly important in the tourism industry, particularly in experience-based activities such as farm tourism. However, limited resources and the lack of knowledge of the experiencescape suggest that many farm tourism operators struggle to integrate the experiencescape as part of storytelling. The research method chosen was an explorative study with the use of semi-structured in-depth interviews with key farm tourism operators in the Inland region in Norway. How stories and concepts are created is dependent on the resources available, the perception of authenticity, the history of the farm as well as the environment. Storytelling can be facilitated through tangible elements in the experiencescape such as the physical environment as well as intangible elements including the interaction and dynamics between the host and guest. The farmer or the person telling the story also need to possess certain skills, engagement, and interest in order to be committed to deliver the story or the concept. Essentially, the farmer becomes a part of the product and the experience.
6. Consumer satisfaction in alternative food networks (AFNs): evidence from Northern Italy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carzedda, Matteo (author), Marangon, Francesco (author), Nassivera, Federico (author), and Troiano, Stefania (author)
- Format:
- Online journal article
- Publication Date:
- 2018-11
- Published:
- Italy: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10252
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- (64) : 73-79
- Notes:
- 7 pages., Via online journal, The emergence of Alternative Food Networks (AFNs) has drawn the attention of researchers from various fields, who try to understand and explain these new phenomena. The purpose of this paper is to explore how personal attitude and product quality perception influence relative satisfaction over participation in AFNs, therefore contributing to the literature on socially conscious consumerism. Structural Equation Modeling is used to investigate the determinants of consumers' attitudes towards AFNs, its influence on perceived quality of food products, and their relative influence over satisfaction with participation in AFNs. A survey was conducted among 210 AFN participants. The results from this study suggest that consumers' attitude towards AFNs directly influences the perceived quality of food products; moreover, the analysis confirms the relationship between these two elements and overall satisfaction with participation in AFNs. Finally, the research provides suggestions on how to improve consumers’ involvement and mainstream AFNs.
7. What characteristics define participants of Michigan’s healthy food incentive program?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Parks, Courtney A. (author), Jaskiewicz, Lara J. (author), Dombrowski, Rachael D. (author), Frick, Hollyanne E. (author), Hortman, Sarah B. (author), Trumbull, Elissa (author), Hesterman, Oran B. (author), and Yaroch, Amy L. (author)
- Format:
- Online journal article
- Publication Date:
- 2018-04-27
- Published:
- USA: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10342
- Journal Title:
- Journal of Planning Education and Research
- Notes:
- 7 pages., Via online journal., To characterize participants of a statewide healthy food incentive program in terms of shopping behaviors, surveys were collected at farmers markets (N = 436) and grocery stores (N = 131). Farmers market and grocery store respondents were mostly forty-five to fifty-four years old (21 percent to 24 percent) and female (72 to 82 percent). Grocery store respondents were more diverse. Farmers market participants were more likely to be female (p = .011), not have children (p = .006), and traveled further compared to grocery store participants. As healthy food incentive programs expand, participant characteristics should inform tailored outreach to expand to diverse populations to have a greater public health impact.
8. Farmers prevailing perception profiles regarding GM crops: a classification proposal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Almeida, Carla (author) and Massarani, Luisa (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10598
- Journal Title:
- Public Understanding of Science
- Journal Title Details:
- 27(8), 952–966
- Notes:
- 15 pages., via online journal., Genetically modified organisms have been at the centre of a major public controversy, involving different interests and actors. While much attention has been devoted to consumer views on genetically modified food, there have been few attempts to understand the perceptions of genetically modified technology among farmers. By investigating perceptions of genetically modified organisms among Brazilian farmers, we intend to contribute towards filling this gap and thereby add the views of this stakeholder group to the genetically modified debate. A comparative analysis of our data and data from other studies indicate there is a complex variety of views on genetically modified organisms among farmers. Despite this diversity, we found variations in such views occur within limited parameters, concerned principally with expectations or concrete experiences regarding the advantages of genetically modified crops, perceptions of risks associated with them, and ethical questions they raise. We then propose a classification of prevailing profiles to represent the spectrum of perceptions of genetically modified organisms among farmers.
9. Mediating influences of attitude on internal and external factors influencing consumers’ intention to purchase organic foods in China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chu, Kuo Ming (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10680
- Journal Title:
- Sustainability
- Journal Title Details:
- 10(12)
- Notes:
- 15 pages., Article #: 4690, via online journal., As with environment and sustainable development, there has been a rapid rise in the worldwide consumption of organic foods over the last years, as well as the quickly growing potential of organic markets in China, and their direct influence on consumer health awareness and social opinion. This study provides insights into Chinese consumers’ attitudes toward organic foods and evaluates purchase intention’s impact as a mediator in the relationship between external and internal factors on purchase intention. This empirical study is based on an online questionnaire using a sample of 1421 Chinese consumers. Structural equation modeling (SEM) was used as the main practical approach for data analysis, and six hypotheses were examined. The results show that a more positive attitude on the part of consumers toward organic foods will further reinforce their purchasing intentions, whereas, there was no significant impact of marketing price and communication on consumers’ attitudes toward organic foods. Furthermore, the results show that intention was a full or a whole mediator among the three exogenous constructs of environment awareness, health consciousness, and subjective norms. Based on the findings, marketing communication strategies should concentrate on offering more value to consumers regarding the features of nutritional value. Long-term environment friendliness, health benefits, and social status symbols should be assumed to enhance consumers’ purchase intention in the organic foods industry.
10. Customer experience with organic food: global view
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pilař, Ladislav (author), Stanislavská, Lucie Kvasničková (author), Rojík, Stanislav (author), Kvasnička, Roman (author), Poláková, Jana (author), and Gresham, George (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- United Arab Emirates University
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10681
- Journal Title:
- Emirates Journal of Food and Agriculture
- Journal Title Details:
- 30(11): 918-926
- Notes:
- 9 pages., via online journal., In recent years, organic food production has been rising dramatically both in the EU and the USA. Previous research on consumer perception of organic food has mainly employed questionnaire survey methods. However, in the current age of the social network phenomenon,social media could prove to be a rich source of data. Increasingly, consumers are using social networks to share personal attitudes and experiences. This shared content could inform us about consumer opinions. Social network analysis and related sentiment analysis could allow identification of consumers’ experience and feelings about organic food. We investigated the perception of organic food using 1,325,435 Instagram interactions by 313,883 users worldwide. The data were recorded between July 4, 2016, and April 19, 2017. We identified three major hashtag areas (healthy, vegan, and clean food). The sentiment analysis revealed three dominant areas related to the #organicfood hashtag (feelings, taste, and appearance). Cluster analysis extracted four areas, as follows: Healthy living, Vegetarian, vegan, and raw diets, Clean eating, and Active healthy living. The mentioned communities are significant and useful at identification of customers values for farmers organic food product management and marketing communication in terms of product positioning.