11 pages., ISSN : 2311-8547, via online journal., The objective of this study was to analyze the impacts of an extension program (education and training practice) as perceived by smallholder cattle farmers to develop their smallholder farm practices and reduce the costs of production. The study used data from 22 participant smallholder farmers with backgrounding cattle systems. In-depth interview questionnaires were used and collected before and after providing the extension program in Saraburi province, Thailand. Two leaders of this group were selected for observation and as farm models. Environmental differences were investigated during the rainy, winter and summer seasons. This study detailed the socioeconomics of the smallholders, the characteristics and management of livestock farms. The satisfaction levels of the extension programs were also analyzed. The benefits and costs of this program were examined and developed after the program finished. The study found backgrounding cattle farms was a major livelihood within the community. The community was of low income and living in poverty. The farmers were at high levels of risk in terms of feeding costs and cattle market. The program provided knowledge to be enable the farmers to understand and develop the farm systems. Most of the smallholders agreed on the good-practice farming and group activities. The farm leaders influenced their perceptions. The farmers were encouraged to do activities together: learning cattle market information, good-practice cattle farms, and cattle rations management. The success of the extension program improved the economic community, community relationships, and community attitudes. The extension program applied to a pro-active policy. Collaboration learning activities for smallholders benefit the farmers' community. This program improves economic relationships, attitudes, and builds a sustainable agricultural community.
9 pages., via online journal., Mobile apps such as social media have friendly attributes and unbiased usage across gender and age; and have become one of the most promising channels for dissemination of agricultural information. The current sources of agricultural information available to farmers do not allow a two-way flow of information and instant feedback. The information disseminated using such channels are generally not customized to specific farmers’ needs. Despite the availability of various mobile apps providing agricultural information, the adoption rate is too minimal. The aim of this study was to determine the usability attributes of social media influencing its adoption and use. A semi-structured questionnaire was used to collect data from a sample of 149 respondents. The respondents were selected through purposive sampling technique from a population comprising of farmers, extension staff, lecturers and students enrolled in agricultural courses participating in the Farm Attachment Program of Egerton University. Data collected was analysed using Statistical Packages for Social Sciences (SPSS) and probit regression was used to analyse expected probability of social media adoption. The findings indicate that the main usability attributes of social media are Ease of use, usefulness, credibility, flexibility and Internet availability. Mobile apps being used to disseminate agricultural information should incorporate some of the usability attributes that have significantly influenced the adoption and use of social media to enhance its uptake and use.