Marchant, Mary A. (author / University of Kentucky), Fang, Cheng (author / Food and Agriculture Organization of the United Nations), and Song, Baohui (author / University of Kentucky)
Format:
Online article
Publication Date:
2002
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19128
11 pages., Via online journal., Visual communication allows the transmission of ideas and information more easily than written communication. Therefore, visual communication is used in different sectors (education, health, machinery, marketing, politics, environmental studies, musicology, science) to overcome language barriers and to effectively convey useful information. Nevertheless, the use of visual material to improve the comprehensibility of safety training in the workplace has been under-investigated, which is particularly true in the agricultural sector, despite its hazardousness and the high number of migrant farmworkers who might benefit from training provided by means of visual communication due to their often scarce knowledge of the local language. Combining graphic composition rules with a user-centred design (UCD) approach, this study aimed to develop visual safety training material based on migrant farmworkers’ needs to increase migrant trainees’ satisfaction in the training process. Focus groups were conducted with both trainers and migrant farmworkers to identify critical issues in existing safety training material and to discuss and evaluate different prototypes of the visual material developed by the authors. Significantly higher satisfaction was reported by migrants trained with the new material compared to a control group in a final training session (U = 152.50, z = −2.165, p = 0.030). Implications for the improvement of safety training for migrant farmworkers are discussed.
8 pages., Via online journal., Agricultural communication to mitigate climate change enables information dissemination of both scientific knowledge (SCK) and indigenous knowledge (IDK) for practical farming. This research analyzed knowledge utilization and conducted community-based participatory communication to propose a practical agricultural communication framework for climate mitigation. Based on a qualitative method of data collection in Phichit province, the key findings showed that SCK and IDK can be mutually utilized to enhance the good relationship among the people and for the people with nature. The participatory communication processes consisted of planning, interventions, and monitoring and empowerment. The successful farmers employing the farming practices of not burning rice straw, rice straw composting, and alternative wetting and drying technique were the main senders. The messages were related to their farming practices focusing on a practical and understandable message and graphic explanations. Vinyl was selected as a communication material for signage in the most noticeable areas in their communities. This research highlights that participatory communication with group dynamics and communication promotion mechanisms at both local and national levels should be enhanced.
Wolf, Marianne McGarry (author / California Polytechnic State University), Gelke, John (author / California Polytechnic State University), Lindo, Michelle (author / California Polytechnic State University), Doub, Philip (author / California Polytechnic State University), and Lohse, Brian (author / California Polytechnic State University)
Format:
Online article
Publication Date:
2002
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19119
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10673
Notes:
4 pages., via Scientific American website., Opinion piece by Esther Ngumbi, a distinguished postdoctoral researcher at University of Illinois at Urbana Champaign Entomology Department and a Food Security, on why she believes there needs to be a bigger emphasis on public communication by scientists.
