1. The future of farming must be consumer-led, not production-driven, says Sainsbury's chief executive Justin King Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Ashbridge, Ian (author) Format: Online article Publication Date: 2008-12-11 Published: United Kingdom Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28868 Journal Title: Farmers Weekly Interactive