1. 3 challenges in communicating with the public Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Scott, Jessie (author) Format: Magazine article Publication Date: 2017-10-18 Published: USA: Meredith Corporation Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10340 Journal Title: Successful Farming Notes: 5 pages., Via online magazine., Winner of the 2017 Borlaug cast communication award, Jayson Lusk, shares the three challenges he sees in effectively communicating with the general public as well as some potential solutions.