Shah, Hemant (author / Assistant Professor, Department of Journalism and Mass Communication, Iowa State University) and Assistant Professor, Department of Journalism and Mass Communication, Iowa State University
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C02987
Haslam, Scott (author / Media Director for Mojo Advertising and Public relations, Houston) and Media Director for Mojo Advertising and Public relations, Houston
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03017
Might, Charles F. (author / Executive Director of the Sales/Marketing Division of the National Association of Farm Broadcasters, Racine, WI) and Executive Director of the Sales/Marketing Division of the National Association of Farm Broadcasters, Racine, WI
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03018
Courson, Joe (author / Extension Editor, Radio and Television, Rural Development Center, University of Georgia, Tifton, GA) and Extension Editor, Radio and Television, Rural Development Center, University of Georgia, Tifton, GA
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03023
Obeng-Quaidoo, Isaac (author / School of Communication Studies, University of Ghana, Legon) and School of Communication Studies, University of Ghana, Legon
Format:
Journal article
Publication Date:
1988
Published:
Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03047
James F. Evans Collection, An Ohio State University survey indicates that average producers are being slow to take advantage of the information explosion in agriculture. But operators with over 600 acres tend to be more receptive to new information sources. Survey findings show farmers gave the lowest rating to computerized sources of marketing information. Other low ratings were given to brokerage firms and marketing consultant services. Farmers gave highest ratings to the less timely and less complete information of local market reports, such as from radio, local elevators, and farm magazines. The sources of information the farmers rated highest did not allow for two-way communication.
