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    Start Over Format Journal article Subject Term promotion Subject Term transportation

    3. Effects of green marketing strategy on firm financial performance. The moderating role of government policy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eneizan, Bilal M. (author), Matar, Ali (author), Al-Zawahreh, Abdelghafour (author), Alkhawaldeh, Abdelbaset M. (author), and Eneizan, Odal (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Jordan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11658
    Journal Title:
    Business and Economic Horizons
    Journal Title Details:
    15(2) : 304-324
    Notes:
    22 pages., Online via AgEconSearch., Researchers explored effects of green marketing mix strategy to overall performance and financial performance of firms using the case of car dealers in Jordan. Findings found promotion among the causes of effects. Government policy was revealed as having a moderating effect on the influence of education and green marketing strategy on the firm overall performance.

    4. Entertainment-education of altruistic behaviors: an empirical study of the effects of the narrative persuasion of a nature conservation film

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Tsai (author) and Lin, Jin-Sen (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07026
    Journal Title:
    Chinese Journal of Communication
    Journal Title Details:
    7(4) : 373-388