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    Start Over Format Journal article Subject Term photographs Subject Term visual communication

    1. "The stuff you need out here": a semiotic case study analysis of an agricultural company's advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author) and Rhoades, Emily (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36688
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(3-4)
    Notes:
    Via online. 14 pages.

    3. #YardFruits: Twitter as a Tool to Disseminate Horticulture Education during a Pandemic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stafne, Eric T. (author)
    Format:
    Journal article
    Publication Date:
    2020-12-01
    Published:
    USA: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12052
    Journal Title:
    Hort Technology
    Journal Title Details:
    Vol. 30, issue 6
    Notes:
    4 pages, via Online journal, Since late Mar. 2020, many universities halted normal operations due to the Coronavirus Disease 2019 (COVID-19) pandemic. Although extension uses many different techniques to educate consumers, it has been slow to grasp the power of social media. Faced with a dilemma of using digital methods instead of in-person field days, short courses, and workshops, Twitter was a viable alternative, especially for broad audience engagement. Tweet threads were posted on Twitter every Monday morning from 6 Apr. to 8 June 2020. Each thread consisted of 10 tweets. A hashtag #YardFruits was used to start the thread and for later reference. For the first nine threads only one fruit species was discussed per thread. The final thread consisted of single tweets of several species. Engagement percentage did not differ over time but did differ among the crop species. Tweets that did not include a photo received less engagement (2.7%) than those that did include a photo (4.7%). My Twitter account saw a 6.5% increase in followers during the series. Grape (Vitis sp.), passion fruit (Passiflora sp.), fig (Ficus carica), and pear (Pyrus communis) threads had the least engagement and were different from the Other Fruits thread. All other threads were similar. Extension educators can grow their influence by using well-targeted, focused tweets and tweet threads, especially those that use hashtags and photos.

    4. 10 tips for great images at harvest time

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sienkiewicz, Jon (author)
    Format:
    Journal article
    Publication Date:
    2005-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26640
    Journal Title:
    Peterson's Photographic
    Journal Title Details:
    34(7) : 22-24
    Notes:
    Emphasizes photographs that celebrate the crops that local farmers produce.

    8. A semiotic analysis of a Texas Cooperative Extension marketing packet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rutherford, Tracy (author) and Edgar, Leslie (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00322
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(1) : 15-28

    9. A semiotic analysis of biotechnology and food safety images in Time, Newsweek and U.S. News and World Report

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rutherford, Tracy (author) and Tolbert, Jenn Norwood (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36682
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    93(1-2) : 6-20

    10. A veterinarian's experience of the spring 2004 avian influenza outbreak in Laos

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Witt, Clara J. (author) and Malone, Joseph L. (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    Laos
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24245
    Journal Title:
    Lancet
    Journal Title Details:
    5(3) : 143-145
    Notes:
    Retrieved June 15, 2006, Describes communications challenges at the village level and the special usefulness of photographs showing affected chickens.