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    1. "Biotechnology will feed the world" and other myths

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Charman, Karen (author)
    Format:
    Journal article
    Publication Date:
    1999-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10637
    Journal Title:
    PR Watch
    Journal Title Details:
    <6 (4): 3 pages>
    Notes:
    A publication of the Center for Media &amp; Democracy, public interest reporting on the PR/Public Affairs Industry

    3. "Climate dogs" get science across to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Considine, Mary-Lou (author)
    Format:
    Journal article
    Publication Date:
    2011-05-04
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37011
    Journal Title:
    ECOS Magazine
    Notes:
    Via online. 2 pages., How an extension team uses animated "climate dog" characters to show farmers how Victoria's four main climate drivers work to "round up" or scatter storm clouds over the state.

    6. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heiss, Sarah N. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02796
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    22(2) : 219-235

    8. "The stuff you need out here": a semiotic case study analysis of an agricultural company's advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author) and Rhoades, Emily (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36688
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(3-4)
    Notes:
    Via online. 14 pages.

    9. "What sceptics believe": the effects of information and deliberation on climate change scepticism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hobson, Kersty (author) and Niemeyer, Simon (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02807
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    22(4) : 396-412

    10. "You just need to give them the food. You mess them up by giving all kinds of messages"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
    Journal Title:
    Chicago Booth Magazine
    Journal Title Details:
    36(3) : 13
    Notes:
    Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.

    11. #TransformFFA: an analysis of social media content during the 2016 national FFA convention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers-Randolph, Tiffany M. (author), Lundy, Lisa K. (author), Harsh, Jessica L. (author), and Rabon, Raychel (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09222
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(1) Article7

    16. A Moment-to-Moment Analysis of Trust in Agricultural Messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    LaGrande, Lauren (author), Meyers, Courtney (author), Cummins, R. Glenn (author), and Baker, Matt (author)
    Format:
    Journal article
    Publication Date:
    2021-05
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12192
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Volume 105, Issue 2 (2021)
    Notes:
    22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.

    17. A case study in communication planning : the Liberian Rural Communication Network

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burke, Richard C. (author / Professor of Telecommunications, Indiana University) and Professor of Telecommunications, Indiana University
    Format:
    Journal article
    Publication Date:
    1980-07
    Published:
    Liberia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04438
    Journal Title:
    Development Communication Report
    Journal Title Details:
    31 : 7, 15

    19. A communication strategy to improve nutrition in Indonesia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Griffiths, Marcia (author) and Nobbe, Elizabeth (author)
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    Indonesia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09565
    Journal Title:
    Development Communication Report
    Journal Title Details:
    51 : 5, 14, 19
    Notes:
    Delmar Hatesohl Collection

    20. A content analysis of environmental advertising claims: a matrix method approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carlson, Les (author), Grove, Stephen J. (author), and Kangun, Norman (author)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19560
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    22(3) : 27-40