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    11. #TransformFFA: an analysis of social media content during the 2016 national FFA convention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers-Randolph, Tiffany M. (author), Lundy, Lisa K. (author), Harsh, Jessica L. (author), and Rabon, Raychel (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09222
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(1) Article7

    16. A Moment-to-Moment Analysis of Trust in Agricultural Messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    LaGrande, Lauren (author), Meyers, Courtney (author), Cummins, R. Glenn (author), and Baker, Matt (author)
    Format:
    Journal article
    Publication Date:
    2021-05
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12192
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Volume 105, Issue 2 (2021)
    Notes:
    22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.

    17. A case study in communication planning : the Liberian Rural Communication Network

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burke, Richard C. (author / Professor of Telecommunications, Indiana University) and Professor of Telecommunications, Indiana University
    Format:
    Journal article
    Publication Date:
    1980-07
    Published:
    Liberia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04438
    Journal Title:
    Development Communication Report
    Journal Title Details:
    31 : 7, 15

    19. A communication strategy to improve nutrition in Indonesia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Griffiths, Marcia (author) and Nobbe, Elizabeth (author)
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    Indonesia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09565
    Journal Title:
    Development Communication Report
    Journal Title Details:
    51 : 5, 14, 19
    Notes:
    Delmar Hatesohl Collection

    20. A content analysis of environmental advertising claims: a matrix method approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carlson, Les (author), Grove, Stephen J. (author), and Kangun, Norman (author)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19560
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    22(3) : 27-40