Search

    Start Over Format Journal article Subject Term media use

    315. Use of communication media by village level workers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gupta, M.P. (author / Associate Professor, Extension Education, H.P. Krishi Vishva Vidylaya, Palampur-176062, India)
    Format:
    Journal article
    Publication Date:
    1980-12
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08058
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    16 (3/4) : 88-89
    Notes:
    search through journal

    316. Use of electronic transmission by agricultural communications news units

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fritz, Marlene A. (author / Agricultural Communications Center, University of Idaho, Boise, ID)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07597
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    77 (1) : 1-8
    Notes:
    search through journal

    317. Using Satellite Broadcasts to Educate the Public About Watershed Issues on a Regional Basis

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fedale, Scott (author), Mahler, Robert L. (author), Seago, Jan (author), and Simmons, Robert (author)
    Format:
    Journal article
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27818
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Vol. 46, No. 3
    Notes:
    Online access.

    318. Using rich media to promote knowledge on nutrition and health benefits of pecans among young consumers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tong, Xiao (author), Szacilo, Amy (author), Chen, Hsiangting (author), Tan, Libo (author), and Kong, Lingyan (author)
    Format:
    Journal article
    Publication Date:
    2022-09-13
    Published:
    Netherlands: Elsevier B.V.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12802
    Journal Title:
    Journal of Agriculture and Food Research
    Journal Title Details:
    Vol. 10
    Notes:
    7 pages, Pecans are a heart-healthy food, serving as an excellent source of unsaturated fatty acids, micronutrients, and phytochemicals. Despite rapid growth of the U.S. pecan export in global market, domestic pecan consumption has been stagnating, especially in attracting young consumers. This study seeks to investigate the effectiveness of nutrition education brochure that utilizes two information formats-rich media and traditional media-for promoting nutritional knowledge of pecans among young consumers. The experiment followed a between-subjects 2 x 2 design. Four versions of digital brochures were developed to manipulate two independent variables: video (absent vs. present) and recipe (absent vs. present). The findings indicated that including a video in the digital brochure can help increase consumers’ perceived information quality, and recipe content can help increase consumers' trust in the nutrition information and information source. The results also showed that for consumers with a lower prior knowledge regarding pecans, educational materials including a video were more effective than materials without a video. Such strategies to promote pecan consumption could benefit the pecan industry as well as public health.

    319. Utilizing social media in agriculture

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Andria (author), McGowen, Addie (author), Hallowell, Lori (author), Herren, Kendall (author), Thompson, Trista (author), Walter, Jeff (author), and Fisher, Marty (author)
    Format:
    Journal article
    Publication Date:
    2017-January/February
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08122
    Journal Title:
    Agri Marketing
    Journal Title Details:
    55(1) : 30-33

    320. Variation in exposure patterns to commercial sources of information: an empirical analysis of the differences among the poor living in rural and urban environments

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Block, Carl E. (author) and Kellerman, Bert J. (author)
    Format:
    Journal article
    Publication Date:
    1978
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26430
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    7 : 36