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    Start Over Format Journal article Subject Term media effectiveness Subject Term shows

    1. 4-H newspaper supplement is model of volunteer business cooperation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maynard, P.E. (author / Washoe County Extension) and Washoe County Extension
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00730
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    67 (3) : 36-37
    Notes:
    AgComm Teaching

    2. Canada's 2007 best of show

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clarke, Debra (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26977
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 42
    Notes:
    Features promotion for the 30th anniversary of the Western Canada Farm Progress Show.

    8. Media approach and media-mix for agro chemical marketing-merit analysis of promotional and services media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sridhar, M. P. (author / Zuari Agrochemicals Ltd., Bangalore, India)
    Format:
    Journal article
    Publication Date:
    1980-07
    Published:
    India: New Delhi, India : The Fertilizer Association of India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06384
    Journal Title:
    Fertilizer Marketing News
    Journal Title Details:
    11 (7) : 1-3
    Notes:
    It is an acknowledged fact that agro chemicals specially fertilizer was the fuel that sparked off the ignition of green revolution. Attempts are being made constantly by all those connected directly -- manufacturers, marketeers, distributors, dealers and indirectly -- Department of Agriculture, Cooperatives, Extension Agencies to reach the message to the farming community most effectively. In this process, various media are used as tools. Despite three decades of continuous work, the impact of the result is not commensurate with the efforts. An attempt is made in this paper to analyze each activity critically and scope for improvement. This has been the outcome after a study in 190 villages of southern Karnataka covering about 5,000 farmers by the writer. No importance has been attached to statistics, obviously to make it relatively simpler and more readable. (original)