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    Start Over Format Journal article Subject Term media effectiveness Subject Term microblogs

    3. Social media and the organization of collective action: using Twitter to explore the ecologies of two climate change protests

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Segerberg, Alexandria (author) and Bennett, W. Lance (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05711
    Journal Title:
    Communication Review
    Journal Title Details:
    14 : 197-215

    4. The effects of food safety issues released by we media on consumers' awareness and purchasing behavior: a case study in China

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peng, Yala (author), Li, Jiajie (author), Xia, Hui (author), Qi, Siyuan (author), and Li, Jianhong (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11473
    Journal Title:
    Food Policy
    Journal Title Details:
    51 : 44-52
    Notes:
    9 pages., Online via UI electronic subscription, Researchers reported on their analysis of a case of scandal concerning "set-style yogurt and jelly event" reporting by a micro-blog (i.e., we media) from "opinion leaders." Findings suggested that we media greatly increased dissemination of the voices of "opinion leaders" and triggered large-scale communication of food safety messaging to the public. "We media could be an effective tool to improve the food-safety status of the market."