Alumbaugh, Joann (author), Schimek, Rosemary (author), Cooper, Hyler (author), Brandt, Erika (author), Rieker, Jana (author), Herman, Matthew (author), Durs, Don (author), Winter, Kristen (author), Melnyk, Darwin (author), and Rattliff, Robert (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28778
12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
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