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    2. "The more they listen, the more they buy": radio and the modernizing of rural America, 1930-1939

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    6. A staged model of communication effects: evidence from an entertainment-education radio soap opera in Tanzania

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    7. A study of the preferences expressed by the rural listeners towards the radio programmes

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    8. Agricultural information sources for farmers in Lesotho, Southern Africa

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    9. Are we "ringing the bell?"

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    10. Audience participation in radio development programmes: a study of Radio Seremban, A Malaysian local radio station

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