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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Karisch, Brandi B. (author) and Parish, Jane A. (author)
Format:
Journal article
Publication Date:
2013-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06089
Journal Title:
Journal of Extension
Journal Title Details:
51(1) : 1TOT2
Notes:
3 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Reed, Maryanne (author) and Hanson, Ralph E. (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36754
Journal Title:
Journal of Radio Studies
Journal Title Details:
13(2) : 214-231
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Sowa, Tom (author)
Format:
Journal article
Publication Date:
2007-01-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25475
Journal Title:
Spokesman-Review (Spokane, Washington)
Notes:
Via NewsBank. 3 pages., Describes plans for the Pacific Northwest Ag Information Network to expand audiences, including small, semi-rural farmers.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Karst, Tom (author)
Format:
Journal article
Publication Date:
2020-07-23
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D11909
Journal Title:
Packer
Notes:
Online from publications. 3 pages., Report of thoughts about dealing with foodservice staffing and labor challenges from the chief operating officer of DNO Produce, Columbus, Ohio.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
American Dairy Association (author)
Format:
Journal article
Publication Date:
1963-02
Published:
USA: American Dairy Association, Chicago, Illinois
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21307
Journal Title:
Public Relations Tips for Dairymen
Journal Title Details:
3(2) : 1-4
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Goss, D.M. (author), Ebro, L.L. (author), Warde, W.D. (author), and Leong, J.K. (author)
Format:
Journal article
Publication Date:
1995-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28603
Journal Title:
Journal of the American Dietetic Association
Journal Title Details:
95(9) Supplement
Notes:
Via online issue.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
DeLorme, D.E. (author), Hagen, S.C. (author), and Stout, I.J. (author)
Format:
Journal article
Publication Date:
2003
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20182
Journal Title:
Journal of Environmental Education
Journal Title Details:
34(2) : 28-35
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Prasad, C. (author) and Singh, N.P. (author)
Format:
Journal article
Publication Date:
1975
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00600
Journal Title:
Indian Journal of Extension Education
Journal Title Details:
11 (1/2) : 13-18
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Tyagi, K.C. (author), Mishra, S.P. (author), and Sidhu, D.K. (author)
Format:
Journal article
Publication Date:
1983
Published:
India: National Council of Developmental Communication, Karnal, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14270
Journal Title:
Interaction
Journal Title Details:
1(1) : 77-90
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Pilai, Ladislav (author), Balcarova, Tereza (author), Rojik, Stanislav (author), Ticha, Ivana (author), and Polakova, Jana (author)
Format:
Journal article
Publication Date:
2018
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10413
Journal Title:
International Food and Agribusiness Management Review
Journal Title Details:
21(6) : 754-770
Notes:
Social media networks are increasing in popularity and have been integrated into many aspects of daily life. Analysis of the ways in which individuals use social media is important for understanding social, cultural, and environmental issues. This study examines experiences of farmers’ market customers through their self- expression on social networks. Contributions to the Instagram social network based on the #farmersmarket hashtag were gathered on a single day, yielding 19,398 contributions created by 13,862 users. Six major linked hashtags were identified (#Organic, #Fresh, #Food, #Local, #Vegan, and #Healthy), providing key indicators of the characteristics of farmers’ markets that are valued by customers. Four customer segments were identified: Product Oriented, Emotional Oriented, Social Oriented, and Product-Social Oriented, with strong interconnections identified between these communities. The results of this study provide insights into consumer values and behaviors in the farmers’ market context and will be of practical use for future marketing and management.
