12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Slater, Michael D. (author), Zimmerman, Donald E. (author), Heimendinger, Jerianne (author), Buller, David B. (author), Woodall, W. Gill (author), Waters, Emily (author), Hines, Joan M. (author), Starling, Randall (author), Hau, Barbara (author), Burris-Woodall, Patricia (author), Davis, Glenna Sue (author), Saba, Laura (author), and Cutter, Gary R. (author)
Format:
Journal article
Publication Date:
2008-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28344
Slater, Michael D. (author), Zimmerman, Donald E. (author), Heimendinger, Jerianne (author), Buller, David B. (author), Woodall, W. Gill (author), Waters, Emily (author), Hines, Joan M. (author), Starling, Randall (author), Hau, Barbara (author / Taos County Health, Taos, New Mexico), Burris-Woodall, Patricia (author), Davis, Glenna Sue (author), Saba, Laura (author), and Cutter, Gary R. (author)
Format:
Journal article
Publication Date:
2008-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30061