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    Start Over Format Journal article Subject Term films Subject Term mass media

    2. Entertainment and agriculture: an examination of the impact of entertainment media on perceptions of agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lundy, Lisa K. (author), Ruth, Amanda M. (author), and Park, Travis D. (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resource, and Life and Human Sciences, Gainesville, Florida.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28006
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    91(1-2) : 65-79
    Notes:
    Abstract posted at www.aceweb.org

    4. Incorporating viral marketing elements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA: Agricultural Relations Council
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23226
    Journal Title:
    ARCLight
    Notes:
    Reports on a campaign, "The Attack of the Mutant Artificial Trees," sponsored by the National Christmas Tree Association to encourage consumers to buy real trees.