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    1. Agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author / Editor, Agricultural Advertising)
    Format:
    Journal article
    Publication Date:
    1907-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15802
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(5) : 500-504
    Notes:
    From an address delivered before the class in agricultural journalism, Agricultural College of University of Illinois, April 24, 1907.

    2. Evolution of a media giant

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29601
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47( 9 ) : 53
    Notes:
    Posted at http://www.agrimarketing.com, Features Meredith Corporation, which has roots in agricultural publishing and recently was named Publisher of the Year by Ad Age magazine.

    3. From barbarian farmers to yeoman consumers: Curtis Publishing Company and the search for rural America, 1910-1930

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Douglas B. (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24464
    Journal Title:
    American Journalism
    Journal Title Details:
    22(4): 47-67
    Notes:
    Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.

    4. Helping advertising agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    White, Frank B. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Journal article
    Publication Date:
    1919-03-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28504
    Journal Title:
    Agricultural Publishers Association Weekly Bulletin
    Journal Title Details:
    145 : 2
    Notes:
    Agricultural Publishers Association Archives, Describes effort to acquaint advertising agencies with the selling power of farm papers.

    5. Is the "wall" coming down?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnston, Gene (author / Successful Farming)
    Format:
    Journal article
    Publication Date:
    2004-06
    Published:
    USA: American Agricultural Editors' Association, New Prague, Minnesota.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22551
    Journal Title:
    ByLine
    Journal Title Details:
    : 7
    Notes:
    Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."

    7. Publishing: the last 50. What's next?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moraczewski, Bob (author)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26623
    Journal Title:
    Agri Marketing
    Journal Title Details:
    : 26-27
    Notes:
    Posted at www.agrimarketing.com, Article in "A salute to NAMA on its 50th," special supplement featuring the 50th anniversary of the National Agri-Marketing Association.

    10. The purpose of the farm journal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Hugh J. (author / Editor, Farm, Stock and Home)
    Format:
    Journal article
    Publication Date:
    1912-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16647
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    23(11) : 77-79, 82
    Notes:
    Address to an agricultural journalism class, University of Wisconsin, Madison.