Brien, John P. (author), Potter, J.N. (author), and Senior Lecturer, Agricultural Extension, University of Sydney; Principal Extension Officer, N.S.W. Department of Agriculture
Format:
Journal article
Publication Date:
1972
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05473
cited reference, In 1970 the need for a news and review journal directed towards extension and research workers was assessed by a survey carried out in three areas of Victoria, two of Queensland and one of New South Wales. One hundred and seven completed questionnaires, when analyzed, indicated that there was no real demand or prospective audience for such a journal. It was suggested that circulars dealing with the direct application of research results should be further developed. These should be aimed primarily at extension officers but should be freely available to professional agricultural scientists.
Phase 1, Examines the communication linkages relevant to the transfer of agricultural technology in India with a view to identifying the deficient areas and their effect on the transfer process. Focuses on the communication between the research and extension groups in terms of: (1) the channels in use for internal communications vis-avis external or inter-agency communication; (2) the circumstances for, and content of, these two types of flows of communication. Outlines the various approaches that could usefully reshape the environment for communication linkages and emphasizes the need for a basic change in terms of projecting the farmer as the end-user and reference point in the entire communication system for technology transfer.
