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    2. "Green" sales pitch isn't moving many products - shoppers choose convenience over ecological benefits; landfills piled with plastic

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    3. "Helping people make better choices": exploring the behaviour change agenda for environmental sustainability

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    4. "If we wanted to be environmentally sustainable, we'd take the bus." Skiing, mobility, and the irony of climate change

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    5. "In order to aid in diffusing useful and practical information": agricultural extension and boundary organization

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    6. "It's not easy being green": the greenwashing of environmental discourse in advertising

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    7. "It's not natural for them to cooperate." San Francisco Bay towns agree they need to plan together for sea-level rise. The trick is getting them to do it

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    8. "No one yet knows what the ultimate consequences may be." How Rachel Carson transformed scientific uncertainty into a site for public participation in Silent Spring

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