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    25. Endorser weight and perceptions of brand attitude and intent to purchase

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Westover, Michael Lea (author) and Randle, Quint (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    15 : 57-73
    Notes:
    18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.

    26. Establishing a strong brand identity through a website: the case of Greek food SMEs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vlahvei, Aspasia (author), Notta, Ourania (author), and Grigoriou, Evita (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Greece
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02742
    Journal Title:
    Procedia Economics and Finance
    Journal Title Details:
    5 : 771-778

    27. European food-labeling policy: successes and limitations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bureau, Jean-Christophe (author) and Valceschini, Egizio (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22218
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    34(3) : 70-76

    28. Evaluating branded advertising of fluid milk products in Taiwan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hsu, Jane Lu (author) and Liu, Gary Shang-Min (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    Taiwan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29966
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    16(1) : 7-18
    Notes:
    Via UI electronic subscription.

    29. Factors affecting consumers' choice of beverages in Japan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Suzuki, Nobuhiro (author), and Watanbe, Y. (author)
    Format:
    Journal article
    Publication Date:
    1998-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10023
    Journal Title:
    Agribusiness
    Journal Title Details:
    14(2) : 147-156
    Notes:
    AGRICOLA IND 90017291