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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Vlachvei, A. (author), Notta, O. (author), and Ananiadis, I. (author)
Format:
Journal article
Publication Date:
2009
Published:
Greece
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36119
Journal Title:
British Food Journal
Journal Title Details:
111(7) : 686-698
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ambler, Tim (author)
Format:
Journal article
Publication Date:
2006
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36480
Journal Title:
International Journal of Advertising
Journal Title Details:
25(2) : 137-156
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thomas, Arthur M. (author) and Canter, Neil (author)
Format:
Journal article
Publication Date:
2009-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
38(3) : 431-444
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Galician, Mary-Lou (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11626
Journal Title:
Journal of Promotion Management
Journal Title Details:
10(1-2) : 227-231
Notes:
7 pages., Online journal article via UI e-subscription. Co-published simultaneously in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books., Executive director of the Center for Science in the Public Interest responds to questions about trends and public issues related to use of product placements in movies and television.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hill, John S. (author)
Format:
Journal article
Publication Date:
1984
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36471
Journal Title:
Journal of Advertising
Journal Title Details:
13(4) : 39-48
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Bridges, Eileen (author) and Briesch, Richard A. (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36492
Journal Title:
International Journal of Advertising
Journal Title Details:
25(2) : 157-187
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Brown, Mark G. (author) and Spreen, Thomas H. (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35952
Journal Title:
International Journal on Food System Dynamics
Journal Title Details:
1(1) : 37-45
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Capps, Oral, Jr. (author), Bessler, David A. (author), and Williams, Gary W. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11326
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
45(1) : 68-97
Notes:
Online from AgEconSearch., Authors estimated losses in consumption and sales revenue resulting when expenditures for generic advertising and promotion for orange juice were cut nearly to zero, as well as estimated time required for the market to recover from the check-off strategy of nearly going dark. "The research presented here demonstrates that reductions in generic advertising are followed by losses that extend far beyond the period of little or no advertising."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Spreen, Thomas (author) and Jauregui, Carlos (author)
Format:
Journal article
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36118
Journal Title:
British Food Journal
Journal Title Details:
111(8) : 852-865