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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Young, Brian M. (author)
Format:
Journal article
Publication Date:
2000
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36497
Journal Title:
International Journal of Advertising
Journal Title Details:
19(4) : 495-508
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thomas, Arthur M. (author) and Canter, Neil (author)
Format:
Journal article
Publication Date:
2009-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
38(3) : 431-444
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Brown, Mark G. (author) and Spreen, Thomas H. (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35952
Journal Title:
International Journal on Food System Dynamics
Journal Title Details:
1(1) : 37-45
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Capps, Oral, Jr. (author), Bessler, David A. (author), and Williams, Gary W. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11326
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
45(1) : 68-97
Notes:
Online from AgEconSearch., Authors estimated losses in consumption and sales revenue resulting when expenditures for generic advertising and promotion for orange juice were cut nearly to zero, as well as estimated time required for the market to recover from the check-off strategy of nearly going dark. "The research presented here demonstrates that reductions in generic advertising are followed by losses that extend far beyond the period of little or no advertising."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kaine, Geoff (author), Hill, Megan (author), and Rowbottom, Ben (author)
Format:
Journal article
Publication Date:
2009
Published:
Australia: Australasian Farm Business Management Network.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C30017
Journal Title:
Extension Farming Systems Journal
Journal Title Details:
5(1) : 63-72
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Spreen, Thomas (author) and Jauregui, Carlos (author)
Format:
Journal article
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36118
Journal Title:
British Food Journal
Journal Title Details:
111(8) : 852-865